The Role of Emotion in Cause Marketing
Selfish Giving
SEPTEMBER 12, 2011
But if the cashier asks for a gift to ensure our “our children have clean, safe tap water to drink more shoppers will give. I gave, as I always do, but I’m sure the cashier would get a better response from shoppers if she led with an ask that including a reference to the children JDRF helps. Children instead of adults.
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