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Clinging to Clichés?

Nonprofit Marketing Guide

Lilly and 15,000 young people in our area are hungry, homeless and may never “be O.K.”. But the people who teach our children, work at our food pantries and run our shelters are asking you to help – starting Monday, September 16 – the first day of the Upper Valley’s ambitious “Are you O.K.?”

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Social Media and Newsletter Ideas for November 2020

Nonprofit Marketing Guide

You also have: November 2: Dio De los Muertos ends November 19: Great American Smokeout November 15-24: National Hunger and Homelessness Awareness Week November 16: International Day of Tolerance November 17: World Prematurity Day November 20: World Children’s Day November 25: International Day for the Elimination of Violence Against Women.

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Creating a Thank-You Video in a Day – How This Nonprofit Did It

Nonprofit Marketing Guide

Repurposing content we use in other communication (stats, quotes, photos). Angela fights homelessness and poverty by day through powerful storytelling and strategic fundraising. She chases her dogs and small children by night. What made it easy: Free and easily accessible technology (Canva and iMovie for us).

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Seven Steps to Overcoming the Fear of Calling Potential Funders

Nonprofit Marketing Guide

In deciding, consciously or not, to skip the cultivation phase, you lose incredible opportunities to connect with people who can facilitate the funding you need to educate young children, house the homeless, or preserve the environment. The sad reality is that though things are slowly improving, most grant proposals will not be funded.

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Social Media and Newsletter Ideas for November 2019

Nonprofit Marketing Guide

You also have: November 15: Great American Smokeout November 16-24: National Hunger and Homelessness Awareness Week November 16: International Day of Tolerance November 17: World Prematurity Day November 20: Universal Children’s Day November 25: International Day for the Elimination of Violence Against Women.

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10 Marketing Realities Nonprofits Need to Accept to Succeed

Nonprofit Marketing Guide

As I was writing various chapters on both strategy and tactics, I realized that I was making choices about what to include and what to leave out based on my own set of assumptions about the world that nonprofit communicators are working in. Neither is communications or public relations. Reality 1: Marketing is not a dirty word.

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Creative Fundraising: The Groundhog Day Campaign

Nonprofit Marketing Guide

“Many people give to the hungry and homeless around the holidays of Thanksgiving and Christmas,&# explains Melissa. A few children and at least one adult colored the groundhogs before sending them in,&# says Melissa, who hung the groundhogs outside her office to show progress to staff and visitors.