Nonprofit Marketing Guide

MARCH 19, 2018

Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Jenna Czaplewski is the Director of Communications for the Coalition for Children, Youth & Families.

Communication 209

Communication Children Nonprofits Finance 209

NonProfit PRO

OCTOBER 12, 2022

Jacqueline House, Safe Children Coalition’s vice president of communications and community engagement,and Tracy Vanderneck, president of Phil-Com, join The NonProfit Voice to share the keys to nonprofit messaging.

Children 246

Children Nonprofits Fundraising Fundraising 246

Nonprofit Marketing Guide

JUNE 8, 2020

Please note that pictured here are 50% of my children and less than half of the pets currently quarantining with me as I work from home. Here is another submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Figure out how to use the chat box on Blackboard or go with God, children.

Communication 187

Communication Healthcare Children Medical 187

NonProfit Leadership Alliance

DECEMBER 23, 2024

As of April 2024, 58% of 501(c)(3) organizations have incorporated AI into their digital communications, and milesnla 2024-11-25T21:46:24-06:00 Elevate Conference 2025: Take Your Nonprofit Off Autopilot milesnla 2024-11-25T21:46:24-06:00 November 25, 2024 | 0 Comments 2025 is the year your nonprofit organization needs to take its future seriously.

Public and Nonprofit Management 186

Public and Nonprofit Management Fundraising Fundraising Healthcare 186

Nonprofit Marketing Guide

APRIL 10, 2020

Want to read children’s stories, etc? FREE WEBINAR] We’ll share advice on how nonprofits should manage their communications during the pandemic using the principals in Kivi’s book CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results. Learn More and Register.

Communication 169

Communication Nonprofits Children Management 169

Candid

OCTOBER 23, 2024

Tailor your communications to reflect these nuanced interests. One way we connect with our donors is by sharing stories of artisans like Janet Nyevu, who had been unemployed, living in a one-room home without electricity, and struggling to provide for her children by washing neighbors’ clothes.

Social Enterprise 106

Social Enterprise Social Enterprise Participation and motivation Children 106

Selfish Giving

JANUARY 29, 2025

Re-emphasizing the human element builds trust, fosters deeper relationships, and sets organizations apart in a crowded landscape , whether at the register, in partner communications, or through thought-provoking leadership content. Integrate human interaction with tech to maximize impact at customer-facing points (e.g.,

Values 130

Values Environmental Technology Children 130

Selfish Giving

JANUARY 8, 2025

Big Lots Big Lots conducts annual in-store fundraising campaigns to support On Our Sleeves , a movement focused on children's mental health. In addition to customer donations, Big Lots and the Big Lots Foundation made a multi-year commitment of $50 million to support Nationwide Children's Hospital. Cool Jobs in Cause 1.

Retail 130

Retail Children Food Public and Nonprofit Management 130

Fundraising Leadership

FEBRUARY 13, 2025

Ragan Communications proudly unveils the winners of its Video, Visual & Virtual Awards , recognizing the most outstanding achievements in visual storytelling and virtual experiences across the communications, marketing and PR industries. Jude Children's Research Hospital; Travel + Leisure Co.;

Communication 65

Communication Leadership Children Culture 65

Blue Avocado

NOVEMBER 12, 2024

. — Susan Dibble from Page Ahead Children’s Literacy Program Caring Comes First, Everything Else Can Be Taught Our board members must care about our mission. We serve children with disabilities and developmental delays, children that many don’t realize are in our community.

Ethics 107

Ethics Nonprofit governance and management Collaborations Children 107

Ann Green

AUGUST 4, 2022

Photos can enhance your print communication by breaking up the narrative. If you use social media, you need to communicate several times a week. If you’re writing a fundraising appeal about children who aren’t getting enough to eat each day, don’t use a picture of happy kids. You could even do a Postcard Annual Report.

Energy 296

Energy Children Communication Fundraising 296

Affnetz

MAY 21, 2024

Implement Robust Registration and Enrollment Processes: Streamline your registration and enrollment processes to make it easy for parents and guardians to sign up their children for your STEAM camp. Skills like HTML and Python for example can be an effective way to introduce technology to children.

Management 246

Management Nonprofit Administration and Development Public and Nonprofit Management Children 246

Nonprofit Marketing Guide

FEBRUARY 22, 2018

For instance, it discovers that families that have access to regular, nutritious food are healthier, that their children are more likely to succeed in school, and that our society and economy is ultimately much stronger. In every piece of written communications. In every fundraising conversation. In every board meeting.

Communication 145

Communication Food Medical Donor Motivation 145

Candid

NOVEMBER 12, 2024

In addition, Buffett announced in June that he would leave his fortune to his children, who will have 10 years to give the money away. The foundation is calling on donors to consider leaving 5% of that wealth to their communities, and that message is resonating, says Carrie Malek-Madani, director of marketing and communications.

Culture 106

Culture Foundations Children Philanthropy 106

NonProfit Leadership Alliance

DECEMBER 4, 2024

As of April 2024, 58% of 501(c)(3) organizations have incorporated AI into their digital communications, and 68% use it to analyze constituent data. No matter your communications’ purpose, use generative AI to supplement human content creation, not replace it. The world is changing, and the social sector must lead the charge.

Healthcare 130

Healthcare Fundraising Fundraising Nonprofit Leadership 130

Nonprofit Marketing Guide

APRIL 15, 2019

Amanda Mahan Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! – Mornings in our house begin early and are robust like those of most families with school-age children. Tell us what you do in a typical day as a nonprofit communications pro by filling out the form below.

Communication 142

Communication Nonprofits Children Nonprofit Organizations 142

Nonprofit Marketing Guide

FEBRUARY 18, 2021

Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world.

Marketing 228

Marketing Marketing Recruitment Nonprofits 228

Nonprofit Marketing Guide

APRIL 13, 2017

Quizzes are a tool every nonprofit communicator should have in their digital marketing toolbox. There are also examples from food, children’s and culture orgs, too. I’d steal content from the back of a shampoo bottle (true story) if I thought it might work for my nonprofit communications task! character you are most like.

Communication 150

Communication Food Environmental Culture 150

Nonprofit Marketing Guide

APRIL 18, 2023

when you have a dynamic leader who isn’t afraid to put their face on video and a supportive communications director to lift up that content and get it out there. This includes having children fundraise for school needs by selling things and the duality of teachers being superheroes who are just ordinary people. Why, yes, you can.

Culture 203

Culture Poverty Children Nonprofits 203

Ann Green

NOVEMBER 5, 2014

In the first two paragraphs, they emphasize how they’re “a leading force in caring for adults and children battling cancer.” Make sure all your donor communications use the word you much more than we. How to Perform the “You” Test for Donor-Centered Communications – Do You Pass? What do your donors want?

Children 240

Children Communication Nonprofit Organizations Nonprofit Organizations 240

Nonprofit Marketing Guide

JUNE 20, 2024

As nonprofit communications has evolved over the years, we started exploring the concept of brand archetypes and how nonprofits can use them. Example: Save the Children The Outlaw. From our 2024 Nonprofit Communications Trends Report Are you already a member of our community? Example: UNICEF The Everyperson. Not a member?

Nonprofits 245

Nonprofits Children Universities Associations 245

Stanford Social Innovation Review

JANUARY 14, 2025

In 2024, when Global Fund for Children (GFC) announced that I would transition from global managing director to co-CEO alongside John Hecklinger (who had been sole CEO and president for over six years) it was the next step in a co-leadership journey that began several years earlier with co-leaders at other levels.

Leadership 105

Leadership Civil Society Culture Children 105

Blue Avocado

DECEMBER 10, 2024

While these aspects are important, I eventually realized it is so much more critical to focus on what you are trying to communicate and how you are communicating it, and contextualizing your pitch within the current narrative(s) of your community, society, and/or the world. A missed comma will be forgiven, I promise!

Sociology 97

Sociology Nonprofit governance and management Public and Nonprofit Management Children 97

Nonprofit Marketing Guide

NOVEMBER 30, 2023

A participant in our Communications Director Mentoring Program recently did a great presentation on how her organization does media relations year-round. You could go through your own permission process with the children’s parents and record the classroom activities yourself, ensuring that the children are portrayed appropriately.

Public and Nonprofit Management 224

Public and Nonprofit Management Children Advertising Activism 224

Selfish Giving

NOVEMBER 8, 2016

Focus moving forward are food banks and children's hospitals. How Dunkin' works with children's hospitals - and other organizations that bring "joy" to children. How Dunkin' communicates its social impact to consumers, franchisees and employees. Is the rebranding more than a name change? They've raised $2.3

Foundations 174

Foundations Children Food Communication 174

Selfish Giving

NOVEMBER 1, 2016

Today on CauseTalk Radio Megan and I talk to Lori Davison , Vice President of Brand Strategy & Communications, at SickKids Foundation about the foundation's new brand platform. They've been around for over 140 years in Toronto and they see over 100,000 children every year. We needed to jolt the community."

Children 211

Children Foundations Health Communication 211

Nonprofit Marketing Guide

SEPTEMBER 14, 2015

We usually see these communications start in mid-November, peaking around Thanksgiving, and then leading into year-end appeals. Regardless of the format that your communications take, you’ll need to figure out a way to give your donors thanks for their role in making that progress possible. To them, and to us, you are a hero.

Children 217

Children Communication Foundations Marketing 217

Nonprofit Marketing Guide

FEBRUARY 18, 2021

Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world.

Marketing 198

Marketing Marketing Recruitment Nonprofits 198

Nonprofit Marketing Guide

OCTOBER 29, 2014

The landscape of communication is evolving at an exponential rate, and digital media creation is riding at the head of the wave. “At Stone Soup Films, we are dedicated to shining a light on small organizations who are making a big impact in their communities and firmly believe in the power of digital storytelling to inspire action.

Nonprofits 224

Nonprofits Children Communication Health 224

Nonprofit Marketing Guide

DECEMBER 3, 2014

A few key elements include lots of experimenting and data watching and using personas like “Rhonda” — a woman in her mid-50s with adult children who likes to garden and have wine nights with her female friends — to help get various team members talking in the same way to the community. What do you think?

Children 200

Children Philanthropy Communication Nonprofits 200

Nonprofit Marketing Guide

AUGUST 12, 2015

This month we are hosting the Nonprofit Blog Carnival and want to know how nonprofits should share progress or communicate accomplishments. Children’s playhouses are on display for two weeks in a local mall, and we sell raffle tickets for them. We called a local newspaper columnist who we knew had a heart for children, and he jumped.

Children 199

Children Communication Fundraising Fundraising 199

Nonprofit Marketing Guide

NOVEMBER 14, 2018

If you don’t think you can pull together a thank-you video quickly, Emily Roush-Bobolz, Communications Manager at the Hemophilia Federation of America shares how she did just that. Without our community, we would not exist, so this served as an opportunity to clearly tell them what they mean to us.”.

Children 197

Children Healthcare Communication Associations 197

Ann Green

APRIL 12, 2017

Your donors are not ATM machines and people you only communicate with when you need money. Seeing your donors as your partners will help you with your donor relations and donor communication. Thanks to you, children are receiving the nutrition they need to succeed in the classroom and beyond. You help children rise and shine.

Children 170

Children Retention Communication Fundraising 170

Bloomerang

FEBRUARY 17, 2025

Every communication piece you write to a donor has two goals: Make your donor care about your cause and/or the people, animals, or problem you are trying to solve Enhance how good your donor feels about themselves The heart of all of this is storytelling. Do you remember the childrens book, There Was an Old Lady Who Swallowed a Fly ?

Children 85

Children Culture Fundraising Fundraising 85

Nonprofit Marketing Guide

AUGUST 4, 2021

When we change the rules, we must communicate this and bring our stakeholders along. We can use a meeting or retreat, led by an outside facilitator, to reflect: Is our work informed by and oriented around communities? Transparency + Communication. She loves cooking, snuggling her two children, Peloton, and Instagram.

Nonprofit Administration and Development 317

Nonprofit Administration and Development Fundraising Fundraising Leadership 317

NonProfit Leadership Alliance

MARCH 22, 2023

Solicit feedback from supporters to better understand their interests, communication preferences, and goals. Using the previous example, you could say, “With your generous support, we support research so that children like Sarah can have a cancer-free future.” Send out a general interest survey. Include supporting details.

Fundraising 271

Fundraising Fundraising Nonprofits Universities 271

Selfish Giving

JUNE 28, 2016

How GameStop communicates autism stories with customers, both through internal assets and social channels. Jude Children's Research Hospital, which tripled the dollars raised the previous year. GameStop continues to make it personal and relatable to employees. News Flash: Is a GameStop candle for Autism Speaks in the works?

Children 189

Children Communication Fundraising Fundraising 189