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How to Fundraise: 7 Things Everyone Needs to Know

Fundraiser Ideas

For every $100 a person has, there are at least five places begging for that hundred (and I’m just talking bottom line expenses – not charitable organizations). Give them real psychological satisfaction. Make them feel good about themselves and about your organization. Let’s face it. The economy is tough.

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20 Best Practices to Optimize Your Nonprofit Donation Page

Bloomerang

Check out how the CARE online donation form highlights their most popular donation amount: This strategy works because of social proof—the social-psychological idea that people imitate the behaviors of others to conform to the “right action” in any given situation.

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The Top 54 Auctioneers for Nonprofit Fundraising Events

Nonprofit Tech for Good

He focuses on first class Auction Fundraising for 501(c)(3) Charitable Organizations. He personally generates millions of dollars for charitable organizations annually, and has been recognized by industry groups for his outstanding work. Tony is an expert in Benefit Galas and Auctions.

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Dr. James explains why sustainable giving starts by answering, “Do we have a shared future?”

iMarketSmart

A field experiment on the impact of a prior donor’s social status on subsequent charitable giving. Journal of Economic Psychology, 61 , 124-133. [18] Financial reporting factors affecting donations to charitable organizations. Financial reporting factors affecting donations to charitable organizations.

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Why you may need to reframe the donor’s hero story

iMarketSmart

Both selfishness and selflessness start with the self: How wealth shapes responses to charitable appeals. Journal of Experimental Social Psychology, 70 , 242-250. [9] I’m just trying to help: How volunteers’ social media posts alter support for charitable organizations. Psychology & Marketing, 35 (12), 980-989.

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

International Journal of Psychoanalytic Self Psychology, 3 (1), 65-83. Charitable organizations’ storytelling influence on donors’ emotions and intentions. Political Psychology, 25 (4), 507-523; Miller, J.M, Explorations in political psychology. Psychology Press; Schwam-Baird, M. Merchant, A.,

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The 3 Key Elements of a Good Fundraising Story

iMarketSmart

When consumers and brands talk: Storytelling theory and research in psychology and marketing. Psychology & Marketing, 25 (2), 97-145. Charitable organizations’ storytelling influence on donors’ emotions and intentions. Social networks and charitable giving: Trusting, doing, asking, and alter primacy.