Why you may need to reframe the donor’s hero story
iMarketSmart
AUGUST 8, 2022
The family tribute in charitable bequest giving: An experimental test of the effect of reminders on giving intentions. Nonprofit Management and Leadership, 26 (1), 73-89. [4] Both selfishness and selflessness start with the self: How wealth shapes responses to charitable appeals. McGraw-Hill. See James, R. Caruso, E.
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