The importance of expressing impact and gratitude in fundraising
iMarketSmart
JUNE 5, 2023
3] Both work by supporting reciprocal social relationships.[4] In the game, expressing desire for a social, helpful-reciprocity relationship is meaningful. Do these signal a social, helpful-reciprocity relationship? One study of over half a million donations to a public university gave an answer.[10] Probably not.[6]
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