The importance of expressing impact and gratitude in fundraising
iMarketSmart
JUNE 5, 2023
Psychological Bulletin, 127 , 249-266. [4] Journal of Personality and Social Psychology, 98 (6), 946-955. [5] The pledging puzzle: How can revocable promises increase charitable giving? Do thank-you calls increase charitable giving? Rebate versus matching: Does how we subsidize charitable contributions matter?
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