Remove Charitable Contribution Remove Psychology Remove Recruitment
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The importance of expressing impact and gratitude in fundraising

iMarketSmart

Psychological Bulletin, 127 , 249-266. [4] Journal of Personality and Social Psychology, 98 (6), 946-955. [5] The pledging puzzle: How can revocable promises increase charitable giving? Do thank-you calls increase charitable giving? Rebate versus matching: Does how we subsidize charitable contributions matter?

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Dr. James explains why sustainable giving starts by answering, “Do we have a shared future?”

iMarketSmart

Professor Adrian Sargeant explains, “It typically costs nonprofits two to three times as much to recruit a donor than they will give by way of a first donation.”[10] A field experiment on the impact of a prior donor’s social status on subsequent charitable giving. Journal of Economic Psychology, 61 , 124-133. [18] 18] Hames, R.