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Is There An Inequality Tipping Point for Nonprofits?

Blue Avocado

For many years, there has been a notable decline in the number of Americans making charitable contributions. Even those who remain insulated from the harsh climatological effects will not be immune from the psychological effects of watching this catastrophe unfold. Trends in philanthropy make this a question worth asking.

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The New Abnormal

The Agitator

In case you missed it, BusinessWeek just ran a terrific article, The New Abnormal , on the current state of consumer spending and psychology. In the broadest sense, I’d posit that marketers (of which fundraisers are a subset) should always be avid students of consumer psychology and behavior.

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How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

Rebate versus matching: does how we subsidize charitable contributions matter? Subsidizing charitable giving with rebates or matching: Further laboratory evidence. Subsidizing charitable contributions: a natural field experiment comparing matching and rebate subsidies. Psychology & Marketing, 38(2), 328-337.

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The importance of expressing impact and gratitude in fundraising

iMarketSmart

Psychological Bulletin, 127 , 249-266. [4] Journal of Personality and Social Psychology, 98 (6), 946-955. [5] The pledging puzzle: How can revocable promises increase charitable giving? Rebate versus matching: Does how we subsidize charitable contributions matter? Kilpatrick, S. Emmons, R. A., & Larson, D.

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Dr. James explains why identifying with others is so powerful in a donor’s hero story

iMarketSmart

The SAGE handbook of evolutionary psychology. The SAGE handbook of evolutionary psychology. Psychological Science 27 (9), 1192-1206; Rand, D. In an ecologically rational mind, psychological mechanisms are triggered by the presence of cues associated with ancestral challenges and opportunities.” 12] Carter, G., Sznycer, D.,

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Dr. James explains why sustainable giving starts by answering, “Do we have a shared future?”

iMarketSmart

A field experiment on the impact of a prior donor’s social status on subsequent charitable giving. Journal of Economic Psychology, 61 , 124-133. [18] Psychological Science, 23 (7), 704-709. [25] link] (among decedents in 2007 with estates of $5 million and above, 78% of charitable dollars went to private foundations). [26]

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How to help your donors score a victory and make an impact

iMarketSmart

In contrast, empathy with a recipient of charitable aid, triggered by an identified victim narrative, increases charitable contributions even when the donor knows little about the effectiveness of her donation” Metzger, L., & Günther, I. Simply psychology [Website]. Is it what you say or how you say it?