Why You Should Focus Your Fundraising Efforts on Generating Gifts of Wealth (from Assets) Not on Disposable Income (from Credit Cards, Checks, or Cash)
iMarketSmart
APRIL 11, 2022
How the structure of initial charitable contributions impacts the magnitude of subsequent support. Using donor images in marketing complex charitable financial planning instruments: An experimental test with charitable gift annuities. Journal of Consumer Research, 24 (4), 395-408. [10] 10] Id at p. Experiment 3. [13]
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