Remove Charitable Contribution Remove Participation and motivation Remove Psychology
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How to help your donors score a victory and make an impact

iMarketSmart

These establish motivation from the main character’s original identity. If the goal isn’t easy to visualize, it won’t be motivating. So, it won’t motivate a gift. A gift must first be motivated by simple, social-emotional story. But the motivating story can’t be complex. It can motivate action, but not much.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Participants each get money. They are motivational. In experiments, giving a public financial payment for a charitable act doesn’t work. It actually reduces the charitable behavior.[23] 24] When giving appears motivated by benefits, it loses its value as a signal. This can have real economic consequences.

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Participants each get money. They are motivational. In experiments, giving a public financial payment for a charitable act doesn’t work. It actually reduces the charitable behavior.[23] 24] When giving appears motivated by benefits, it loses its value as a signal. This can have real economic consequences.

Values 52