How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)
iMarketSmart
MARCH 27, 2022
In fundraising, we enter an alternate universe where numbers don’t work the same way. Rebate versus matching: does how we subsidize charitable contributions matter? Subsidizing charitable giving with rebates or matching: Further laboratory evidence. Organizational Behavior and Human Decision Processes, 97(2), 106-116.
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