Remove Charitable Contribution Remove Nonprofits Remove Psychology
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Is There An Inequality Tipping Point for Nonprofits?

Blue Avocado

The nonprofit sector is essential to helping to mitigate the impact of climate change on communities around the world. But there are structural problems that create inequality which, in combination with climate change, pose an existential threat to the nonprofit sector itself. We are facing a future of growing human need.

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The New Abnormal

The Agitator

In case you missed it, BusinessWeek just ran a terrific article, The New Abnormal , on the current state of consumer spending and psychology. In the broadest sense, I’d posit that marketers (of which fundraisers are a subset) should always be avid students of consumer psychology and behavior. What should you do about it?

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How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

For nonprofit managers, numbers are important. Rebate versus matching: does how we subsidize charitable contributions matter? Subsidizing charitable giving with rebates or matching: Further laboratory evidence. Subsidizing charitable contributions: a natural field experiment comparing matching and rebate subsidies.

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The importance of expressing impact and gratitude in fundraising

iMarketSmart

Psychological Bulletin, 127 , 249-266. [4] Journal of Personality and Social Psychology, 98 (6), 946-955. [5] The pledging puzzle: How can revocable promises increase charitable giving? Rebate versus matching: Does how we subsidize charitable contributions matter? Kilpatrick, S. Emmons, R. A., & Larson, D.

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Dr. James explains why sustainable giving starts by answering, “Do we have a shared future?”

iMarketSmart

Professor Adrian Sargeant explains, “It typically costs nonprofits two to three times as much to recruit a donor than they will give by way of a first donation.”[10] The timing of final charitable bequest decisions. International Journal of Nonprofit and Voluntary Sector Marketing, 20 (3), 277-283. [14] See , Ebeling, F.,

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How to help your donors score a victory and make an impact

iMarketSmart

In contrast, empathy with a recipient of charitable aid, triggered by an identified victim narrative, increases charitable contributions even when the donor knows little about the effectiveness of her donation” Metzger, L., & Günther, I. International Journal of Nonprofit and Voluntary Sector Marketing, 24 (2), e1630. [6]

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Journal of Personality and Social Psychology, 33, 273- 280; Caporael, L. Often, it’s obvious.

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