Why You Should Focus Your Fundraising Efforts on Generating Gifts of Wealth (from Assets) Not on Disposable Income (from Credit Cards, Checks, or Cash)
iMarketSmart
APRIL 11, 2022
How the structure of initial charitable contributions impacts the magnitude of subsequent support. Nonprofit and Voluntary Sector Quarterly , 43(6), 993-1013. [17] Cash is not king for fundraising: Gifts of noncash assets predict current and future contributions growth. Nonprofit Management & Leadership.
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