How to make sure the experience you deliver to donors makes their giving feel worthwhile
iMarketSmart
MAY 2, 2022
1] Many small nonprofit managers dream of the million-dollar donation. Footnotes: [1] A formal economic model incorporates this idea, with the explanation, “A charitable contribution is a social interaction not a market exchange. Time-inconsistent charitable giving. The Sociological Review, 35 (1), 150-169. [3]
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