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The New Abnormal

The Agitator

In case you missed it, BusinessWeek just ran a terrific article, The New Abnormal , on the current state of consumer spending and psychology. In the broadest sense, I’d posit that marketers (of which fundraisers are a subset) should always be avid students of consumer psychology and behavior.

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How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

Rebate versus matching: does how we subsidize charitable contributions matter? Subsidizing charitable giving with rebates or matching: Further laboratory evidence. Subsidizing charitable contributions: a natural field experiment comparing matching and rebate subsidies. Psychology & Marketing, 38(2), 328-337.

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Dr. James explains why sustainable giving starts by answering, “Do we have a shared future?”

iMarketSmart

The game isn’t about marketing corporate-speak. International Journal of Nonprofit and Voluntary Sector Marketing, 20 (3), 277-283. [14] The final outcome of charitable bequest gift intentions: Findings and implications for legacy fundraising. International Journal of Nonprofit and Voluntary Sector Marketing, 26 (4), e1703. [15]

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How to help your donors score a victory and make an impact

iMarketSmart

In contrast, empathy with a recipient of charitable aid, triggered by an identified victim narrative, increases charitable contributions even when the donor knows little about the effectiveness of her donation” Metzger, L., & Günther, I. International Journal of Nonprofit and Voluntary Sector Marketing, 24 (2), e1630. [6]

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Journal of Personality and Social Psychology, 33, 273- 280; Caporael, L. Journal of Personality and Social Psychology, 35 , 1-11; Issac, R. Communication and free riding behavior: The voluntary contribution mechanism. European Journal of Social Psychology, 14 , 239-264; Messick, D. Utrecht University. 9] Caldwell, M.

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Journal of Personality and Social Psychology, 33, 273- 280; Caporael, L. Journal of Personality and Social Psychology, 35 , 1-11; Issac, R. Communication and free riding behavior: The voluntary contribution mechanism. European Journal of Social Psychology, 14 , 239-264; Messick, D. Utrecht University. 9] Caldwell, M.

Values 52
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5 Reasons Why You Should Focus Your Fundraising On Foundations, Funds, Trusts, and Endowments

iMarketSmart

It reveals the psychology of giving and wealth. Charitable foundations, funds, and trusts attract huge donations. One of the central psychological challenges for humans is personal mortality. Domestic private foundations: income statements and balance sheets, by size of fair market value of total assets, tax year 2016.