The importance of expressing impact and gratitude in fundraising
iMarketSmart
JUNE 5, 2023
Let’s go back to the first law. In the primal game, giving has an unbreakable law: Giving must be seen by partners who are able and willing to reciprocate. Psychological Bulletin, 127 , 249-266. [4] Journal of Personality and Social Psychology, 98 (6), 946-955. [5] Journal of Economic Psychology, 61 , 124-133; Kubo, T.,
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