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The benefits and drawbacks of charitable donations: Benefits. There are typically no expectations or demands made with a charitable donation. Donor retention is one of the greatest challenges facing nonprofits. A charitable donation is usually a signifier that someone is endeared to your mission and believes in your work.
For instance, matching gifts and volunteer grants allow companies to align their charitable giving with employees’ values, leading to greater employee retention and talent acquisition. Overall, this is a low-touch way for companies to support a cause they believe in without being overly involved.
Donor retention: What do we know and what can we do about it? Research in Government and Nonprofit Accounting, 12 , 35-56. [20] Research in Government and Nonprofit Accounting, 12 , 35-56. link] (among decedents in 2007 with estates of $5 million and above, 78% of charitable dollars went to private foundations). [26]
Which is why robust donor retention programs have become more important than ever]. This is a change from historical trends that saw these groups among the most charitable, particularly through religious groups. Tax incentive reductions have led to fewer taxpayers making itemized charitablecontributions.
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