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Before Thanksgiving I wrote that nonprofits should be targeting local theater productions of A Christmas Carol as they frequently include a fundraiser for local organizations. A guide to asking your supporters to identify their race , ethnicity, gender, or sexual orientation. Action-triggered cause marketing for the win! ??
Have we so ignored the ethnic dimensions of fundraising that we are damaging our own future? It should come as no shock that in today’s direct response fundraising “Caucasians” are currently and overwhelmingly the target audience. Here’s what they told me: Race/ethnicity is not causal or even correlated with high Commitment.
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