iMarketSmart

JUNE 5, 2023

The “one big thing” in fundraising is this: Advance the donor’s hero story. So, it’s no surprise that testing finds they don’t work in real-world fundraising, either.[7] How well do charities manage this hidden impact problem? In fundraising, the same rules apply. It starts by connecting with identity. They get a request.

Altruism and Helping 52

Altruism and Helping Public and Social Policy Fundraising Fundraising 52

iMarketSmart

JUNE 27, 2022

An effective fundraising story isn’t just a good story. In fundraising, an ask must force a response. But in fundraising it’s not enough to get just any response. Getting to “yes” with fundraising story. The challenge for the donor comes at the fundraising ask. In fundraising, complexity is the enemy.

Participation and motivation 52

Participation and motivation Public and Nonprofit Management Homelessness Values 52

iMarketSmart

MARCH 27, 2022

For nonprofit managers, numbers are important. But numbers, in fundraising, are different. In fundraising, we enter an alternate universe where numbers don’t work the same way. In fundraising world, numbers are still important. But fundraising world is weird. But fundraising world is weird.

Organizational Behavior 52

Organizational Behavior Public and Social Policy Charitable Contribution Finance 52

iMarketSmart

JUNE 26, 2023

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. The manager says, “Things are tight right now. The manager hesitates. It is now,” laughs the manager. Now you are a major gifts fundraiser! Often, it’s obvious. But it’s fine.

Values 89

Values Public and Nonprofit Management Altruism and Helping Psychology 89

iMarketSmart

JUNE 26, 2023

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. The manager says, “Things are tight right now. The manager hesitates. It is now,” laughs the manager. Now you are a major gifts fundraiser! Often, it’s obvious. But it’s fine.

Values 52

Values Public and Nonprofit Management Altruism and Helping Psychology 52