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Dr. James explains why identifying with others is so powerful in a donor’s hero story

iMarketSmart

18] Chicks begged for food by pecking on a parent’s beak. Reciprocal food sharing in the vampire bat. The SAGE handbook of evolutionary psychology. The SAGE handbook of evolutionary psychology. Psychological Science 27 (9), 1192-1206; Rand, D. Changing the environment doesn’t change the power of the signal.

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Dr. James explains why sustainable giving starts by answering, “Do we have a shared future?”

iMarketSmart

17] Even in primitive tribes, high-status members receive more gifts of food.[18] A field experiment on the impact of a prior donor’s social status on subsequent charitable giving. Journal of Economic Psychology, 61 , 124-133. [18] Reciprocal altruism in Yanomamö food exchange. Psychological Science, 23 (7), 704-709. [25]