Remove Charitable Contribution Remove Environmental Remove Homelessness
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How to help your donors score a victory and make an impact

iMarketSmart

These were the largest and most active donors to an environmental charity. One study examined a homelessness charity. They believe, “The accountability relationship should, in their view, involve educating the donor: ‘we need to work with the general public’s view about homeless people.’”. Another study focused on major donors.

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Raging All The Way To The Bank

The Agitator

. “Hope and empowerment are strong emotions: While anger propelled some donors to take notice of an issue, the main reasonreactive donors cited for ultimately making a charitable contribution is two other emotions: hope (63 percent) and empowerment (58 percent). Anger fueled only 26 percent of reactive givers.

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