Selfish Giving

DECEMBER 4, 2019

Our company is conducting its first ever cause marketing campaign. One of the most popular types of cause marketing campaigns is a charitable sales promotion in which a business advertises that the purchase or use of certain goods or services will benefit a charitable organization (e.g., “For Company FAQ’s 1.

Law 147

Law Advertising Non-Profits Charitable Organizations 147

NonProfit Hub

APRIL 13, 2021

million charitable organizations in the US alone, NGO founders have a tough challenge presented to them. Not only do they need to launch an effective marketing campaign to attract charitable givers, but they also need to work on building trust. They contribute to see a positive impact of their donation.

Charitable Organizations 87

Charitable Organizations Charitable Contribution Nonprofits Finance 87

NonProfit Hub

APRIL 18, 2024

When a company or individual sponsors an event or initiative, their contributions are usually made in exchange for marketing. Since corporate donations are typically low-touch, corporate donors may not be engaged or committed to your organization. Sponsorships are based on reciprocity.

Charitable Contribution 73

Charitable Contribution Nonprofit governance and management Public and Nonprofit Management Values 73

iMarketSmart

MAY 1, 2023

The game isn’t about marketing corporate-speak. International Journal of Nonprofit and Voluntary Sector Marketing, 20 (3), 277-283. [14] The final outcome of charitable bequest gift intentions: Findings and implications for legacy fundraising. International Journal of Nonprofit and Voluntary Sector Marketing, 26 (4), e1703. [15]

Altruism and Helping 52

Altruism and Helping Law Psychology Food 52