How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More
iMarketSmart
APRIL 18, 2022
2] More formally, a match is associated with a “cooperation” frame, which makes donors feel more generous, while a rebate is associated with a “reward” frame, which does not. Incentives and prosocial behavior. Journal of Public Economics, 148, 32-42. [4] Journal of Public Economics, 94(3-4), 279-297 ; Li, H.,
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