Selfish Giving

AUGUST 23, 2016

Today on CauseTalk Radio , Megan Strand and I talk to Chris Noble , CEO of Matchfire , a marketing and technology company for business and social impact, about key trends in cause marketing, including the power influencers, content marketing and employee engagement. Trends in cause marketing: Snapchat, Pokemon Go!,

Marketing 180

Marketing Marketing Retail Homelessness 180

Selfish Giving

JUNE 20, 2017

If you haven't checked out the 2017 America's Charity Checkout Champions report, it's a must-read for anyone in the cause marketing space. Pouring over the report, I came away with seven key takeaways for cause marketers. The number of retailers in the United States is truly massive. Content Marketing. Probably not.

Retail 178

Retail Marketing Marketing Children 178

Nonprofit Marketing Guide

FEBRUARY 21, 2012

The answer would appear simple—they don’t take the time to really know who I or my husband is, or how we are associated. And I won’t, because I think their marketing department is full of idiots who can’t quite grasp the BASICS of householding. But it does. The question I have is WHY??? This is mildly irritating to me.

Marketing 178

Marketing Marketing Retail Associations 178

Selfish Giving

JANUARY 8, 2025

In the past year, Ive worked with organizations such as Wounded Warrior Project , American Lung Association, Hire Heroes USA , and Boys & Girls Clubs of America , to name just a few. There are two fewer retailers to partner with: Party City and Big Lots close 1,600 stores and declare bankruptcy. Marketing Your Cause 1.

Retail 130

Retail Children Food Public and Nonprofit Management 130

Selfish Giving

JANUARY 7, 2018

Years ago when I was writing Cause Marketing for Dummies , Joanna and I had to write a short section on product licensing. My early opinion on product licensing persisted until I met Rachel Leber , the owner of Be Well Brands (BeWellBrands.com) a cause marketing licensing agency. But what about retailers?

Production 187

Production Manufacturing Retail Nonprofits 187

Selfish Giving

APRIL 21, 2021

Sure, things here in the states are wound tighter than a cocoon, but nothing like in the UK where two retailers are egging each other over competing caterpillar cakes.???? Thankfully, the emerging winners are the retailers' beautiful charity partners. Marketing Your Cause 1. You've decided to build an audience on Instagram.

Retail 130

Retail Food Associations Recruitment 130

Selfish Giving

JANUARY 12, 2010

But Chris Mann ( @chrisrmann ), Associate Manager, Brand Marketing for New Balance, wanted to make it even better by involving New Balance’s 134 stores. To educate sales associates. While New Balance has 134 stores, the foot traffic is modest compared to other types of retailers. I hope you’ll check it out!

Retail 204

Retail Associations Education Education 204

Selfish Giving

OCTOBER 11, 2016

Today on CauseTalk Radio , Megan and I talk to Jeremy Ball , who leads the Big Lots Foundation and is director of philanthropy and events for the parent company Big Lots , about the retailers impressive cause marketing efforts on behalf of Nationwide Children's Hospital. But this was just the tip of the iceberg.

Children 178

Children Retail Construction Health 178

Selfish Giving

MARCH 21, 2018

Whether the storied retailer was murdered Caesar-like on the Ides of March by Amazon, Target and Walmart , or was a victim of gross mismanagement , was hotly debated on the Internet last week. But one thing is for sure: causes will lose millions when Toys "R" Us disappears from malls and retail parks this spring. Cause Marketing.

Retail 100

Retail Children Fundraising Fundraising 100

Selfish Giving

OCTOBER 13, 2021

I look for people in CSR, marketing, and public relations. Any of these retailers on your corporate partnerships pipeline? via Maureen Carlson , Chief Programs & Marketing Officer at CMN) 2. Marketing Your Cause 1. 11 Halloween promotions to use in your marketing this month. Thanks, Dan! Partnership Notes 1.

Retail 130

Retail Public and Nonprofit Management Food Associations 130

Selfish Giving

NOVEMBER 2, 2022

Last week I had a great conversation with a large retailer (1000+ stores) about its checkout charity program and how they absolutely blew the lid off their fundraising goal. Marketing Your Cause 1. In this study, B2B marketers rate the effectiveness of content by funnel stage. Not sold yet? That's cool. But what kind of content?

Retail 130

Retail Social Action Associations Production 130

Selfish Giving

APRIL 25, 2018

This week on CauseTalk Radio , Megan and I talk to Pam Avesian , vice president at women's retailer Chico’s FAS , about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year. But you should know: the way these retailers will raise money for your nonprofit is changing.

Retail 100

Retail Agriculture Public and Nonprofit Management Law 100

Selfish Giving

MARCH 16, 2022

Look no further than cosmetic retailer Lush , which has released a Knowledge Bath Bomb to support the teaching of truth in history. Marketing Your Cause 1. National Corporate Relations Director, American Heart Association , Remote 3. But what is creating that stickiness of, ‘This is a brand I stand behind. Cool Jobs in Cause 1.

Retail 130

Retail Production Recruitment Children 130

Nonprofit Marketing Guide

AUGUST 4, 2021

Louis, Rachel left her position in for-profit retail leadership to join the nonprofit sector. She currently sits on the Association of Fundraising Professionals of Greater St. The post Bringing Community Centric Fundraising to Life appeared first on Nonprofit Marketing Guide. In 2020, the St. She is a proud Leadership St.

Nonprofit Administration and Development 317

Nonprofit Administration and Development Fundraising Fundraising Leadership 317

Selfish Giving

APRIL 13, 2022

That case study you have on your retail partner will work great with other retailers. An iconic retailer that raised hundreds of millions for charities, including over $100 million for St. Marketing Your Cause 1. Lead Associate, Corporate Partnerships, Save the Children , Fairfield, CT (Preferred) 3.

Retail 130

Retail Public and Social Policy Insurance Public and Nonprofit Management 130

Selfish Giving

JULY 28, 2021

I'm clutching my pearls) of a retailer asking for a donation at the register! Point of sale isn't a violation of the "social contract" between customer and retailer. File this under "eternal cause marketing truths." Marketing Your Cause 1. Don Draper explains why nostalgia marketing is so, so effective.

Retail 130

Retail Marketing Marketing Children 130

Selfish Giving

FEBRUARY 6, 2019

The latter is particularly upsetting as the gaming retailer is known for some outstanding cause marketing programs. Seven retailers that stepped up during the shutdown. With 400 locations, Catherine Plus Sizes raises $132,000 for the American Diabetes Association with this point-of-sale strategy. Marketing Your Cause 1.

Retail 150

Retail Food Health Associations 150

Selfish Giving

NOVEMBER 24, 2008

Last week while watching “House&# on the USA cable station I saw an ad for an Incredible Hulk comic book Sleepy’s Mattress stores is selling to benefit the American Cancer Association. Overall, I think it’s a neat cause marketing program that’s something different from what you traditionally see in stores.

Marketing 100

Marketing Marketing Retail Advertising 100

Selfish Giving

JUNE 16, 2009

When I posted Defending Cause Marketing last week, I have to admit that while I knew cause marketing had many friends, I also knew it had its detractors, and I thought the latter just might win the day. It’s actually one of my favorite cause marketing programs. Debugging a Bug in Cause Marketing. . They didn’t.

Marketing 100

Marketing Marketing Retail Medical 100

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. So what are some examples of successful nonprofit marketing campaigns? So what are some examples of successful nonprofit marketing campaigns? ’s message.

Marketing 104

Marketing Marketing Health Charitable Contribution 104

Selfish Giving

FEBRUARY 27, 2019

Cultivo Organic Cold Brew Coffee and grocery chain Fairway Market - with 15 locations - have combined forces to provide meals for queer teenagers living on the street of New York City. Thanks to in-store fundraisers at its 2,200 automotive centers, Bridgestone Retail Operations raised $2.8 Marketing Your Cause.

Retail 189

Retail Foundations Food Associations 189

Bloomerang

SEPTEMBER 30, 2022

Today’s question comes from a nonprofit employee who wants advice on how to ask donors to pay associated credit card fees with purchases and donations. . It’s not donor or customer-centered anymore than a retailer is when they tell potential customers they’ll have to pay extra if they pay with credit cards.

Associations 88

Associations Retail Values Fundraising 88

Selfish Giving

OCTOBER 30, 2019

Discount retailers are an excellent area of growth for corporate partnerships. Here's why they are one of the fastest growing retail sectors. Nice to see a cause marketing campaign involving da Twittah. Marketing Your Cause. The inside scoop on the marketing strategy of Bombas - yeah, the BOGO sock maker ??-

Retail 100

Retail Marketing Marketing Food 100

Selfish Giving

MAY 30, 2018

We interviewed Linn Jordan , Director of Retail Marketing for Walgreens, about its efforts on behalf of Red Nose Day back in 2016 and it's worth a listen. When looking for retail partners locally, regionally and nationally, give priority to businesses with lots of locations and plenty of foot traffic. Marketing your cause ?? ??Wow,

Retail 100

Retail Marketing Marketing Food 100

Selfish Giving

DECEMBER 11, 2019

You could learn a lot about influencer marketing from Lauren Lawson-Zilai , senior director of PR at Goodwill™ Industries International. The influencer marketing program she's developed is building an engaged audience for Goodwill, particularly on Instagram , where the nonprofit has seen a 200% increase in followers.

Retail 130

Retail Associations Food Marketing 130

Selfish Giving

JULY 10, 2019

GameStop is struggling as a retailer , but it's good to see they are still doing fundraisers like this one ?? Marketing Your Cause 1. 5 practical ways to target seniors in digital marketing. #5 Senior Associate, Corporate & Donor Engagement, Playworks (Boston) 4. TAKE THE SURVEY NOW! ?? Partnership Notes.

Retail 133

Retail Children Fundraising Fundraising 133

Selfish Giving

AUGUST 31, 2022

To paraphrase management guru Peter Drucker: "The aim of marketing is to make fundraising unnecessary." And for me, nonprofit marketing means audience-building. Marketing Your Cause 1. Associate Director, Retail Cause Marketing, Children's Miracle Network, Children's Hospital of Philadelphia 2.

Retail 130

Retail Children Recruitment Universities 130

Selfish Giving

MARCH 30, 2022

(I should say on to something AGAIN because it was 20 years ago that he was "on to something" and founded the ground-breaking Cause Marketing Forum, which is now called Engage for Good.) A cause marketing program over there. Is one of the keys to success to partner with retailers that have friendly, well-trained cashiers?

Psychology 130

Psychology Retail Children Food 130

Selfish Giving

AUGUST 12, 2020

Second, because many are struggling right now and looking for work, I'm happy to include development positions that are not directly related to sponsorship, cause marketing and corporate partnerships. This month's topic is the future of retail. Marketing Your Cause 1. Senior Manager, Cause Marketing & Sponsorship, Susan G.

Communication 130

Communication Retail Food Associations 130

Selfish Giving

APRIL 11, 2018

Cause marketing notes ?? Is the retailer Kohl's a model to other big box retailers? The next wave of cause marketing may include augmented reality. The next wave of cause marketing may include augmented reality. Here are ten retailers that are ready to execute. Marketing your cause ?? ?? Here are TWO!

Retail 100

Retail Public and Nonprofit Management Non-Profits Food 100

Selfish Giving

APRIL 10, 2019

In partnership with the American Heart Association , Stage customers at 688 retail stores will receive $5 off a $25 or more purchase when they say "heart" at checkout on every Monday in April. Here's another PB cause marketing promotion. Marketing Your Cause. Cool Jobs in Cause Marketing** 1. Love peanut butter?

Retail 100

Retail Food Associations Recruitment 100

Selfish Giving

MARCH 10, 2021

caption for image Russ has built partnerships with the likes of Dell Technologies, Johnson & Johnson, Philips Healthcare, MSC, Cruise Lines International Association , petroleum companies and hundreds of other organizations that have driven overall engagement, funding and awareness. The retailer saw a 10% spike in sales last year.

Non-Profits 130

Non-Profits Public and Nonprofit Management Retail Healthcare 130

Selfish Giving

NOVEMBER 30, 2022

I love the idea of a car company and/or dealership partnering with a local retailer to raise money. A good example of phygital (combining the physical and digital worlds) cause marketing. Marketing Your Cause 1. 7 inspiring content marketing lessons from the Macy’s Thanksgiving Day Parade. ?? #1: Cool Jobs in Cause 1.

Retail 130

Retail Management Children Food 130

Selfish Giving

AUGUST 15, 2018

The best time to recruit a second partner for your cause marketing program is immediately after you land the first. Congratulations to cause marketer David Giagrando and his team at The Jimmy Fund for executing yet another outstanding program! Marketing your cause ?? ??Nonprofits Leverage the first partner to get your second.

Homelessness 100

Homelessness Retail Recruitment Food 100

Selfish Giving

AUGUST 28, 2019

Like most things in digital marketing, SEO (i.e. Content marketing smarty Ann Handley pointed me to this cause product in her excellent "fortnightly newsletter". However you feel about using murder in marketing, it's an incredible example of not trying to appeal to all people everywhere, and not playing it safe." Free Webinar!

Retail 113

Retail Fundraising Fundraising Food 113

Getting Attention

JUNE 8, 2015

Communications Associate New York State Health Foundation (New York, NY). Communications and Marketing Specialist Capital Impact Partners (Crystal City, VA). Communications and Marketing Specialist Capital Impact Partners (Crystal City, VA). Communications Manager Developmental Disabilities Association. Louis, MO).

Communication 73

Communication Public and Nonprofit Management Retail Healthcare 73

Selfish Giving

MARCH 20, 2019

This month you can buy a shamrock at 20,000 retails locations. I bought mine at Star Markets in Newton, Massachusetts! It's like Christmastime for cause marketers! Scentsy just wrapped up a six-month partnership with the American Heart Association that raised over $130,000. Marketing Your Cause 1. Brain Food 1.

Activism 100

Activism Nonprofit governance and management Food Retail 100