Nonprofit Marketing Guide

AUGUST 9, 2023

If you’re like many nonprofit marketers I know, you’re all about making a positive impact in the world through your work. As a nonprofit marketer, it isn’t rare for us to encounter various challenges – from tight deadlines and competing priorities to limited resources. Connecting with these groups works wonders.

Health 192

Health Marketing Marketing Nonprofits 192

Top Nonprofits

MAY 5, 2023

Hosting memorable events at your association can help create an excellent, enriching experience for members. In recent years, more and more associations have been adding virtual events to their agenda—and for a good reason. Market the event. First, your association should determine the purpose and goals of your event.

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Associations Public and Nonprofit Management Recruitment Management 52

NonProfit Leadership Alliance

JANUARY 3, 2023

One of the best ways to maximize your ROI on outreach is to cultivate your digital presence through marketing. While digital marketing is usually associated with the for-profit world, your social impact organization has just as much to gain from having a strong online identity. Collaborate with nonprofit influencers.

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Marketing Marketing Collaborations Public and Nonprofit Management 202

Nonprofit Tech for Good

DECEMBER 21, 2020

Written by Findjoo , this is the third post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. Post 1: 12 Features Membership Organizations & Associations Should Look for in a CRM. Emails can also be an excellent way to get your message to members.

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Associations Recruitment Non-Profits Management 120

Concord Leadership

NOVEMBER 2, 2021

As the Senior Content Marketing Manager for Personify’s Wild Apricot and MemberClicks products, this is the question always on Kerry McCreadie’s mind. Their goal is to help nonprofits, associations, and clubs discover the solutions that solve their most frustrating pain points—while growing and retaining their member base.

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Associations Leadership Production Management 52

Nonprofit Tech for Good

SEPTEMBER 10, 2020

Written by Findjoo , this is the first post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. In other cases, you can divide contacts based on which part of your association they are with. Running an organization can be a big challenge.

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Associations Management Technology Values 122

Nonprofit Marketing Guide

SEPTEMBER 6, 2012

One organization in that “nothing” category was the American Heart Association — and now we know why. I want to thank you for including the American Heart Association in your research, although the results were not close to what we’d have liked. Marketing Analyst, Customer Strategies. Maureen Ryan, MBA.

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Associations Retention Technology Communication 189

NonProfit Hub

JANUARY 24, 2020

Similar to how nonprofit organizations implement donor retention strategies , associations work to keep members renewing each year. . No association is the same, so there isn’t one universal strategy that will maximize your association membership. Creating a dedicated association website. Contact the association.

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Associations Retention Values Management 60

Nonprofit Marketing Guide

APRIL 12, 2023

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

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Marketing Marketing Collaborations Values 229

Nonprofit Megaphone

AUGUST 6, 2024

50 Nonprofit Marketing Ideas Are you a nonprofit looking for creative ways to thrive and grow but feel limited by a small budget? Perhaps you are a large nonprofit seeking to function and market more efficiently. Here’s a useful compilation of 50 nonprofit marketing ideas gathered from various successful nonprofits.

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Marketing Marketing Public and Nonprofit Management Nonprofits 98

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. So what are some examples of successful nonprofit marketing campaigns? So what are some examples of successful nonprofit marketing campaigns?

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Marketing Marketing Health Charitable Contribution 99

NonProfit PRO

JUNE 1, 2023

NonProfit PRO, in collaboration with the Direct Marketing Association of Washington (DMAW) and the Association of Fundraising Professionals, Washington, D.C. AFP-DC) is excited to announce the launch of BridgeTECH, an event designed to empower nonprofits with cutting-edge technology solutions.

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Associations Collaborations Technology Nonprofits 258

Selfish Giving

JANUARY 5, 2022

Marketing Your Cause 1. Five of the best not-for-profit marketing campaigns to win The Drum Awards in 2021. Associate Director of Philanthropy - Corporate & Community Giving, University of Kentucky , Lexington, KY ($48k - $81k) 4. This brand will skip Super Bowl LVI this year and donate the money to Covid support.

Public and Nonprofit Management 130

Public and Nonprofit Management Marketing Marketing Homelessness 130

NonProfit Leadership Alliance

JULY 23, 2024

While many associations struggled with declining membership and retention rates due to the pandemic, these numbers have bounced back strongly as of 2023. However, did you know that the associations reporting increased membership are more likely to have ongoing communication plans to engage members? Start with the right tools.

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Participation and motivation Associations Retention Leadership 130

NonProfit Hub

SEPTEMBER 10, 2020

For instance, a modern, well-designed website will help your association: Boost brand awareness. With a website that’s wholly representative of your association, you can build a strong online identity as well as strengthen brand recognition within your industry. The best association websites go beyond visuals and prioritize content.

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Associations Marketing Marketing Management 56

NonProfit PRO

JANUARY 6, 2023

Yodelpop announced the launch of RaiserSync and YourMemberSync, two easy-install integrations for HubSpot Marketing Hub. These integrations allow nonprofits and associations to connect Raiser's Edge NXT donor management system or YourMembership association management system to HubSpot's marketing automation software.

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Associations Management Marketing Marketing 239

Nonprofit Marketing Guide

JANUARY 3, 2019

In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Tactics are the tools you use to pursue the objectives associated with your strategy. Today, let’s complete the list by talking about tactics. What else belongs on this list?

Communication 218

Communication Marketing Marketing Nonprofits 218

The NonProfit Times

MAY 20, 2024

Unfortunately, traditional marketing tactics might no longer be as effective to capture attention. To stay relevant and competitive, nonprofits need to embrace innovative marketing strategies that resonate and drive meaningful engagement. The post 3 Marketing Strategies To Boost Campaign appeared first on The NonProfit Times.

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Marketing Marketing Collaborations Education 59

Bloomerang

SEPTEMBER 30, 2022

Today’s question comes from a nonprofit employee who wants advice on how to ask donors to pay associated credit card fees with purchases and donations. . This, of course, is the donation amount minus the fair market value of goods and services you will be providing (e.g., drinks, appetizers, meal, entertainment).

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Associations Retail Values Fundraising 83

Selfish Giving

DECEMBER 8, 2021

This week it's why you should use pets in your nonprofit marketing.????? The point is that if persuasion occurs with identification - which I believe it does - you can build a stronger connection with donors by featuring pets in your marketing. Frankly, I could talk about pet marketing all day. Marketing Your Cause 1.

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Non-Profits Marketing Marketing Retail 299

Selfish Giving

OCTOBER 4, 2013

consumers bought a product associated with a cause over the last 12 months, increasing 170% since 1993. 89% is likely to switch brands to one associated with a cause, given comparable price and quality, jumping nearly 35% since 1993. 94% of Hispanics are likely to switch brands to one associated with a good cause (vs.

Marketing 275

Marketing Marketing Environmental Associations 275

The Chronicle of Philanthropy

AUGUST 6, 2024

A housing market squeezed by vacation rentals is undermining attempts to find long-term shelter for survivors. A housing market squeezed by vacation rentals is undermining attempts to find long-term shelter for survivors. They are the first to move into the modular home community being built for those affected.

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Associations Marketing Marketing 144

Selfish Giving

JANUARY 18, 2023

But some are attacking this cause marketing campaign for going too far and being too "woke." Marketing Your Cause 1. 25 nonprofit marketing statistics for 2023. Nonprofits could learn a thing or two from the NFL’s Helmets Off marketing strategy. Others are criticizing the campaign for not going far enough.

Marketing 130

Marketing Marketing Law Governance 130

Selfish Giving

JUNE 28, 2023

Their post reminded me that just three years ago, cause marketing attorney extraordinaire Karen Wu of Perlman & Perlman fame ? How to do cause marketing with a business trying to get employees to return to the office. Marketing Your Cause 1. Marketing Your Cause 1. I ❤️ this rant from marketer Amanda Natividad. #1

Governance 130

Governance Marketing Marketing Charitable Organizations 130

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 14, 2022

Social Media Marketing Tips to Boost Your Nonprofit’s Online Presence. Social Media Marketing has proven to be one of the most effective forms of marketing. So, if you have yet to incorporate social media into your online marketing strategy , now would be the best time to do it. Check out the tips below. Ask Questions.

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Marketing Marketing Homelessness Medical 144

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 11, 2024

How Pragmatic Marketing Can Boost Your Tax Services Sales Discover how implementing Pragmatic Marketing can enhance your tax services sales. Learn strategies to effectively understand client needs, optimize your marketing efforts, and build lasting relationships. Understand Your Target Market 2. Chapters 1.

Marketing 52

Marketing Marketing Public and Nonprofit Management Education 52

Selfish Giving

MARCH 2, 2022

It's the only online conference for nonprofits that focuses on corporate philanthropy (grants), sponsorships, employee volunteerism, workplace giving and cause-related marketing, all in one space! *?? Marketing Your Cause 1. 8 counterintuitive marketing strategies that actually work. SPONSOR* ?? Good to know, Kris! ??

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Volunteerism Volunteerism Non-Profits Marketing 130

Selfish Giving

MAY 3, 2023

What marketing materials should we focus on for building new partnerships?" Marketing Your Cause 1. Opinion: Why harnessing trends is the future of marketing. This is on trend for me as I think nonprofits should be taking trends more seriously in their marketing 2. Are you coming??? Sign up for the Q&A session here.

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Marketing Marketing Foundations Food 130

Nonprofit Marketing Insights by GlobalOwls

MARCH 2, 2021

Non-Profit Marketing: How to Win Supporters and Donors Online. A special guest post by Michael Akinlaby to help nonprofits, NGOs and Social Enterprises utilize the power of content marketing to win supporters and donors online. And here’s the reason: The charity sector lacks enough marketers who specialize in nonprofit marketing.

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Non-Profits Marketing Marketing Social Enterprise 145

The Chronicle of Philanthropy

JANUARY 11, 2023

Downtown Boise The Downtown Boise Association ran about 100 events a year before the pandemic shuttered much of its work. It has used a tax credit to market the return of those events and ensure their quality. By Drew Lindsay.

Associations 245

Associations Marketing Marketing Nonprofits 245

Marketing for the Modern Nonprofit

AUGUST 17, 2022

Marketing effectiveness can be hard to measure, but we all face increased pressure to understand it and report on it. Where is your marketing working? Ultimately, marketing effectiveness equates to marketing maturity. In this episode, I talk with one of my favorite marketers, Rachel Clemens. Get your copy here.

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Marketing Marketing Associations Leadership 78

Selfish Giving

MARCH 15, 2023

How to do cause marketing with self-storage companies. Marketing Your Cause 1. Director, Corporate Sponsorships, The New York Racing Association , Elmont, NY ($130k - $140k) 2. ✍️ Partnership Notes 1. In 2022, Storage Gives met its goal of providing more than 500,000 meals to people in need and raised more than $150,000.

Marketing 130

Marketing Marketing Recruitment Universities 130

Selfish Giving

NOVEMBER 20, 2013

I found these two examples of bad cause marketing on the same day! As first reported in Nonprofit Quarterly , a New Mexico company sponsored a Coyote Kill Contest this weekend, saying that half the proceeds will go to the Children’s Outdoor Adventure Association. The other example of bad cause marketing comes from Walmart.

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Marketing Marketing Retail Food 248

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 6, 2024

Market Realities: Staying Informed in Dynamic Conditions In a rapidly evolving business environment, staying informed about market realities is crucial for adapting and thriving amidst dynamic conditions. Building a network of reliable industry connections can yield essential market insights and foster mutual growth.

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Marketing Marketing Technology Collaborations 52

The Charity CFO

JUNE 26, 2024

Dana and Tosha’s conversation today will focus on digital marketing and how this tool can be leveraged, especially in nonprofit organizations, to assist in fundraising. Marketing is a fun game in the business world. The misconception is that marketing is the ‘art class’ to business. Let’s find out.

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Marketing Marketing Nonprofits Finance 52

NonProfit PRO

AUGUST 8, 2022

Did you know that Data Axle Nonprofit’s James Purtle and Amy Braiterman are speaking at the Association of National Advertisers conference next week?

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Advertising Associations Marketing Marketing 246

Nonprofit Marketing Insights by GlobalOwls

APRIL 25, 2024

Unveiling the Future of Marketing: Trends, Tools, and Tech In the ever-evolving landscape of marketing , staying ahead of the curve is crucial for businesses aiming to thrive in the digital age. Let’s delve into the dynamic world of marketing to uncover the trends, tools , and technologies that are shaping its future.

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Marketing Marketing Ethics Technology 52