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Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

iMarketSmart

One experiment in a law firm found a dramatic result. 32] In his interviews with mega gift donors, Jerald Panas shares, “‘People enjoy being part of ‘the club,’ being associated with prominent men and women who are giving to the same cause,’ he says. But this power increases when the examples are “like me.” Taylor-Collins, E.,

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How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group. It can support a shared pro-social code.[4] Thus, costly punishment can be a form of pro-social action.[5] Prosocial behaviors are actions that benefit others.… Association for Consumer Research.

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Why Are Nonprofits Experiencing An Insurance Crisis? And What Can the Nonprofit Sector Do About it?

Blue Avocado

If NIA could provide coverage for the first two million dollars in limits without significant reliance on reinsurance, it would allow nonprofits themselves to determine which risks are acceptable, without any of the political or social action concerns that cause large public corporations to shy away from this business.