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An Open Letter to the Marketing and Development Coordinator (associate, manager, director, etc.)

Nonprofit Marketing Guide

This is happening in the middle of budget season, grant reporting, wrapping up that fall event, and various program marketing initiatives. Every day, a great snowfall of new emails with marketing requests blankets your inbox, while also dreading the inevitable task of identifying from where 2022 funding will come. .

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Balancing Mental Health in Nonprofit Marketing

Nonprofit Marketing Guide

If you’re like many nonprofit marketers I know, you’re all about making a positive impact in the world through your work. To truly serve our missions and industry, we must prioritize our health and resilience. Because when it comes down to it, our most valuable asset is our mental health.

Health 194
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B-to-B Cause Marketing

Selfish Giving

A lot of people come to my blog for cause marketing advice, but Tricia Wilkerson, Senior Marketing Specialists at Conifer Health Solutions, found inspiration. Cause marketing isn’t just for B-to-C. Although I’m pretty guilty of thinking of cause marketing as only B-to-C, it can work for B-to-B as well.

Marketing 230
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The Best & Worst Local Cause Marketing Programs of 2010

Selfish Giving

I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010. I took the unprecedented step of not including any of my own cause marketing programs. (I Here are the seven best local cause marketing programs for 2010. I know, I’m as disappointed as you are.).

Marketing 260
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Why White Castle’s Cause Marketing is Better than KFC’s

Selfish Giving

It began with this tweet from fellow cause marketer Steve Drake : White Castle is selling a hamburger and onion scented candle in their restaurants and online for ten bucks with proceeds (good luck finding out how much, but this article says the promotion will raise $50,000) going to Autism Speaks. The White Castle promotion is for loyalists.

Marketing 233
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2021 Marketer of the Year: Nicole Williams

NonProfit PRO

Instead of marketing resources being devoted to an annual golf tournament, Nicole Williams, associate director of foundation relations and communications, pivoted the organization’s strategy and resources. That campaign earned her NonProfit PRO’s Marketer of the Year.

Marketing 246
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Let’s Talk About Mental Health Days #NPCOMMLife

Nonprofit Marketing Guide

PLEASE NOTE: This article is not suggesting that if you suffer from depression or anxiety or other mental health issues that all you need is a mental health day to fix it. A lot of you won’t even leave your desk for lunch let alone leave the office for a whole day for a “mental health” break.

Health 173