Nonprofit Marketing Guide

MARCH 1, 2022

Libni Sanjurjo, Fundación Comunitaria de Puerto Rico (Puerto Rico Community Foundation). I’m a former treasurer of the Association of Journalists of Puerto Rico (2008 to 2013). Sometimes, I answer after-hour phone calls related to journalists or the Foundation Staff. This series lets you describe your workday in your own words.

Communication 287

Communication Public and Nonprofit Management Nonprofit governance and management Non-Profits 287

Ann Green

FEBRUARY 15, 2023

Rooted in a foundation of strong relationships with grantmaking organizations, successful grant fundraising requires nonprofits to manage and track multiple priorities— specific application requirements, timelines, funding usage guidelines, and reporting expectations. This information can be used for your annual report.

Technology 327

Technology Management Nonprofits Foundations 327

Selfish Giving

JANUARY 23, 2019

Streamline your marketing. For corporate outreach and development, I would focus on two things: email marketing and case studies. Reps from the Target Foundation have been calling Minnesota organizations it supports with news of some big changes. Marketing Your Cause. Cool Jobs in Cause Marketing** 1.

Foundations 150

Foundations Public and Nonprofit Management Philanthropy Food 150

Selfish Giving

DECEMBER 2, 2020

Marketing Your Cause 1. Dairy Management , an American trade association, worked with four gamers to connect with Generation Z consumers on dairy farming. Associate Director, Corporate Partners, Forte Foundation , New York City 3. Your local sports teams have a Gen Z problem. Your nonprofit is part of the solution. ??

Marketing 204

Marketing Marketing Associations Management 204

Selfish Giving

MAY 19, 2021

Nostalgia marketing is hot right now. That's why Pizza Hut is launching a new version of its classic cause marketing program Camp Book It! Marketing Your Cause 1. Associate Director, New Business Development & Member Engagement, Center for Corporate Citizenship , Chestnut Hill, MA ($80k - $100k) 4.

Children 227

Children Food Associations Management 227

Selfish Giving

JUNE 20, 2017

If you haven't checked out the 2017 America's Charity Checkout Champions report, it's a must-read for anyone in the cause marketing space. Pouring over the report, I came away with seven key takeaways for cause marketers. If you don't have all three, your cause marketing will never be on solid footing and you'll keep falling over!

Retail 178

Retail Marketing Marketing Children 178

Nonprofit Marketing Guide

JULY 23, 2020

View it, instead, as a foundation for getting your message out and starting conversations around the news coming out of your organization. My firm recently reached out the American Association of Community Colleges to let them know about a nonprofit client’s successful effort to get a community college approved for Erie County Pa.

Values 256

Values Advertising Associations Leadership 256

Nonprofit Marketing Guide

AUGUST 3, 2020

Prior to her current role, Jennifer worked at Arkansas Children’s, serving as the Director of Communications and Planning for the Arkansas Children’s Foundation for five years, building capacity for investment-level philanthropy through strategic content development and storytelling. Jennifer is married to Chris Travis.

Communication 276

Communication Medical Nonprofits Universities 276

Selfish Giving

OCTOBER 11, 2016

Today on CauseTalk Radio , Megan and I talk to Jeremy Ball , who leads the Big Lots Foundation and is director of philanthropy and events for the parent company Big Lots , about the retailers impressive cause marketing efforts on behalf of Nationwide Children's Hospital. But this was just the tip of the iceberg.

Children 178

Children Retail Construction Health 178

Ann Green

JANUARY 11, 2024

Fox Foundation website includes donor stories that cover all types of giving, including supporters who participated in peer-to-peer fundraising, donated through their estates, gave in tribute to their loved ones, and more. This helps potential donors find more in common with your current supporters, generating a stronger sense of community.

Participation and motivation 294

Participation and motivation Nonprofits Universities Healthcare 294

Selfish Giving

SEPTEMBER 15, 2021

Really bad and tasteless cause marketing. Free Webinar: How the Arthritis Foundation created a winning employee engagement strategy that landed a Handful of partners in just a few minutes. Marketing Your Cause 1. Associate, Corporate Partnerships, Share Our Strength , Remote ($40k - $52k) 2. SPONSORED] ??

Marketing 147

Marketing Marketing Health Recruitment 147

Nonprofit Marketing Guide

JULY 18, 2011

Thanks to the 391 nonprofit staff who helped pick the topic of our next free webinar: Quick and Dirty Nonprofit Marketing Plans, which is now scheduled for November 16, 2011. Julie Catalano, Foundation for Sarcoidosis Research. Melanie Lyons, Alexander Hamilton Friends Association. You are some plan lovin’ people!

Environmental 159

Environmental Universities Associations Foundations 159

Nonprofit Marketing Guide

AUGUST 6, 2015

Many people mistakenly believe that good marketing is all about the creative. But they don’t matter without a logical strategy as their foundation. If your nonprofit marketing work isn’t grounded in something that makes sense, plain and simple, you are likely to encounter many problems.

Collaborations 180

Collaborations Associations Communication Marketing 180

Selfish Giving

JANUARY 9, 2019

From the mailbag: Joe, I'm curious.why do you emphasize cause marketing over corporate revenue and the numerous opportunities for engagement apart from cause marketing? Third, done well, cause marketing is the tide that raises all boats. However, cause marketing can be transformative for your organization. Great Question!

Marketing 124

Marketing Marketing Public and Nonprofit Management Foundations 124

Selfish Giving

MARCH 15, 2023

How to do cause marketing with self-storage companies. Apparel company Carhartt , a maker of heavy-duty working clothes, is partnering with the National Park Foundation to recruit Gen Z into entry-level parks positions around the country. Marketing Your Cause 1. ✍️ Partnership Notes 1. This is a win-win partnership. Destroy it?

Marketing 130

Marketing Marketing Recruitment Universities 130

Selfish Giving

MAY 3, 2023

What marketing materials should we focus on for building new partnerships?" Tito's Vodka is teaming up with the Bissell Pet Foundation so you can have a cocktail with your dog and support a great cause. Marketing Your Cause 1. Opinion: Why harnessing trends is the future of marketing. Are you coming??? Brain Food 1.

Marketing 130

Marketing Marketing Foundations Food 130

Nonprofit Marketing Guide

OCTOBER 20, 2011

That’s the question that the MetroWest Health Foundation asked today on Twitter. I don’t know what MetroWest Health Foundation should call its newsletter, but here is how I would work through the decision. National Wildlife Foundation: Kids Connection. Do you have any suggestions for the MetroWest Health Foundation?

Health 195

Health Foundations Values Associations 195

Selfish Giving

SEPTEMBER 7, 2022

Marketing Your Cause 1. Associate Director, Corporate Relations, GO2 Foundation for Lung Cancer , Remote ($90k - $105k) 4. Partnership Notes 1. 25 hot retailers ?? to add to your prospect list. For Momentum has published a nice round-up of four back-to-school campaigns. Which is your fave? ?? Brain Food 1.

Retail 241

Retail Fundraising Fundraising Food 241

Selfish Giving

JANUARY 18, 2023

But some are attacking this cause marketing campaign for going too far and being too "woke." Marketing Your Cause 1. 25 nonprofit marketing statistics for 2023. Nonprofits could learn a thing or two from the NFL’s Helmets Off marketing strategy. Others are criticizing the campaign for not going far enough.

Marketing 130

Marketing Marketing Law Governance 130

Nonprofit Marketing Guide

APRIL 29, 2020

Elizabeth Neufeld is the CEO and Founder of Strat Labs, an organizational strategy and marketing agency. As an experienced strategist, she has a demonstrated history of operations, program development, community engagement, strategic marketing, and communications.

Recruitment 227

Recruitment Activism Communication Associations 227

Nonprofit Marketing Guide

MAY 10, 2016

In Act III, community foundations and/or individual nonprofits rallied with creative Plan Bs that saved the day! (Of Likely Heroes: Community Foundations. I’ve loved seeing community foundations step up to lead Giving Days. But community foundations are in a tenuous position right now.

Foundations 186

Foundations Public and Nonprofit Management Collaborations Associations 186

Nonprofit Marketing Guide

FEBRUARY 18, 2010

This year’s winner for “Not Treating Me Like a Total Stranger&# is the National Parks Conservation Association , because they treated the donation like a membership. Remote Area Medical Foundation. Wikimedia Foundation, Inc. March 9: Integrating Your Online and Offline Marketing and Fundraising Campaigns.

Communication 201

Communication Ethics Medical Foundations 201

Selfish Giving

JUNE 28, 2023

Their post reminded me that just three years ago, cause marketing attorney extraordinaire Karen Wu of Perlman & Perlman fame ? How to do cause marketing with a business trying to get employees to return to the office. Marketing Your Cause 1. Marketing Your Cause 1. I ❤️ this rant from marketer Amanda Natividad. #1

Governance 130

Governance Marketing Marketing Charitable Organizations 130

Selfish Giving

DECEMBER 19, 2018

That's not great news for local nonprofits that rely on smaller, regional businesses for cause marketing programs. Think of cause marketing as the cherry on top of the sundae - a great treat on top of everything else. Jude, National Parks Foundation, Children's Miracle Network , etc. Marketing Your Cause 1.

Marketing 124

Marketing Marketing Public and Nonprofit Management Children 124

Selfish Giving

DECEMBER 16, 2020

Down Syndrome Association Q. High-purpose brands will double their market value more than 4X faster than low-purpose brands 2. When cause marketing is a partnership between big and small businesses. ?? Marketing Your Cause. File this under location-based cause marketing. We've gotten some great questions so far.

Non-Profits 130

Non-Profits Manufacturing Marketing Marketing 130

NonProfit Leadership Center

AUGUST 7, 2023

” Hanif Andrews, Vice President Commercial Associate III, Bank of America “T he sense of fulfillment and satisfaction that comes from making a meaningful difference in the lives of individuals and the overall wellbeing of my community is what calls me to engage in nonprofit board service.

Nonprofit governance and management 244

Nonprofit governance and management Participation and motivation Public and Nonprofit Management Race and Ethnicity 244

Nonprofit Marketing Guide

NOVEMBER 16, 2023

Médecins Sans Frontières Audubon Easter Seals National Association of Broadcasters Bibles for America US Figure Skating Charity Water Austin Parks Foundation Fort Worth Independent Schools District The NPR Style Guide Creating a nonprofit style guide takes time, but it will save you lots of time down the road.

Race and Ethnicity 253

Race and Ethnicity Public and Nonprofit Management Nonprofits Health 253

Selfish Giving

FEBRUARY 27, 2019

Cultivo Organic Cold Brew Coffee and grocery chain Fairway Market - with 15 locations - have combined forces to provide meals for queer teenagers living on the street of New York City. Baldrick's Foundation over the next three years. Marketing Your Cause. Cool Jobs in Cause Marketing** 1. Partnership Note 1. Brain Food 1.

Retail 189

Retail Foundations Food Associations 189

NonProfit Leadership Alliance

OCTOBER 24, 2023

As a high school student, she found herself deeply embedded in the work of the National Association of Student Councils, serving not only as her high school’s student council president but as a local, state, and regional leader. She embarked on a series of internships, each with a very distinct focus.

Nonprofit Leadership 246

Nonprofit Leadership Leadership Universities Education 246

Nonprofit Marketing Guide

JANUARY 7, 2011

The NRC includes six organizations that serve the nonprofit sector: the Association of Fundraising Professionals, Blackbaud, the Center on Philanthropy at Indiana University, the Foundation Center, GuideStar USA Inc., and the Urban Institute’s National Center for Charitable Statistics. That’s it until Monday!

Communication 176

Communication Nonprofits Collaborations Universities 176

Stanford Social Innovation Review

JANUARY 30, 2024

Regular readers of the newspaper were likely already familiar with the development thanks to news articles that praised Morris Cafritz’s “vision and courage” and a constant stream of advertisements bringing his over 3,000 new units to market. Foundations could follow this model.

Philanthropy 133

Philanthropy Public and Social Policy Advertising Universities 133

Nonprofit Marketing Guide

JANUARY 24, 2017

For example, in this year’s report across the 10 mission categories, there are no significant differences by mission on how they rated their own communications effectiveness, how they scored on our Marketing Maturity scale, or for communications staff job satisfaction. Interested in the results for fundraising or branding goals?

Public and Social Policy 140

Public and Social Policy Public Policy Food Philanthropy 140

Nonprofit Tech for Good

OCTOBER 12, 2022

According to the Giving USA 2022 Report , giving by foundations to nonprofit organizations grew by 3.4% Foundation grants now represent 19% of total giving to nonprofits – the largest share on record. Candid offers a searchable database of foundations and grants, grants for individuals, and Requests for Proposals published by funders.

Nonprofit governance and management 125

Nonprofit governance and management Governance Foundations Nonprofits 125

Nonprofit Megaphone

AUGUST 6, 2024

50 Nonprofit Marketing Ideas Are you a nonprofit looking for creative ways to thrive and grow but feel limited by a small budget? Perhaps you are a large nonprofit seeking to function and market more efficiently. Here’s a useful compilation of 50 nonprofit marketing ideas gathered from various successful nonprofits.

Marketing 98

Marketing Marketing Public and Nonprofit Management Nonprofits 98

Selfish Giving

FEBRUARY 23, 2022

Stefanie is new to NatGeo , but previously spent eight years at the National Park Foundation creating mega partnerships with some of the biggest brands in America! Ninety percent of the profits will be donated to the Petfinder Foundation. Marketing Your Cause 1. Ask the Goddesses a Question - It's FREE ?? Partnership Notes 1.

Philanthropy 130

Philanthropy Associations Foundations Management 130

Nonprofit Marketing Guide

APRIL 12, 2018

The Denver Foundation Inclusiveness Project concluded: “Despite well-known shifts in demographics in the United States, most fundraising practices in mainstream organizations still target the ‘traditional’ donor: wealthy, older, and white. Corporations have long understood the power of marketing directly to communities of color.

Communication 115

Communication Culture Associations Foundations 115

NonProfit Leadership Alliance

JULY 2, 2024

Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication.

Public and Social Policy 202

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 202