Ninety Percent of Consumers want Companies to Support Causes
Care2
SEPTEMBER 28, 2010
According to the study, high-touch engagement, such as volunteerism is up 11%, advocacy is up 8% and philanthropy is up 9% since Cone’s last study in 2008. In fact, these types of campaigns even inspire a new group of supporters. Check out the comparison chart below. Millennials and Consumer Marketing Statistics.
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