Cone Study: Cause Marketing is Wicked Popular
Selfish Giving
OCTOBER 4, 2013
consumers bought a product associated with a cause over the last 12 months, increasing 170% since 1993. 89% is likely to switch brands to one associated with a cause, given comparable price and quality, jumping nearly 35% since 1993. 88% want to hear how companies are supporting social and environmental issues. 54% of U.S.
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