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Options that take time and effort to construct feel more valuable. Journal of the Economic Science Association, 1 (1), 8-14.; Organizational Behavior and Human Decision Processes, 100 (2), 193-201. [8] Journal of Behavioral Decision Making, 30 (5), 1052-1065. [9] Association for Consumer Research. [15]

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2] More formally, a match is associated with a “cooperation” frame, which makes donors feel more generous, while a rebate is associated with a “reward” frame, which does not. Incentives and prosocial behavior. Organizational Behavior and Human Decision Processes, 59(3), 331-347 ; Konow, J. 11] Arkes, H.

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Dr. James Explains How Asking Permission Sets the Stage for “The Ask”

How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More

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