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An Open Letter to the Marketing and Development Coordinator (associate, manager, director, etc.)

Nonprofit Marketing Guide

This is happening in the middle of budget season, grant reporting, wrapping up that fall event, and various program marketing initiatives. Every day, a great snowfall of new emails with marketing requests blankets your inbox, while also dreading the inevitable task of identifying from where 2022 funding will come. .

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27 Communications and Marketing Tactics for Nonprofits

Nonprofit Marketing Guide

In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Tactics are the tools you use to pursue the objectives associated with your strategy. Instead, here are the 27 communications tactics that are most useful for nonprofits.

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Cone Study: Cause Marketing is Wicked Popular

Selfish Giving

That’s what Boston-based Cone has concluded in its most recent study: 2013 Cone Communications Social Impact Study. consumers bought a product associated with a cause over the last 12 months, increasing 170% since 1993. 94% of Hispanics are likely to switch brands to one associated with a good cause (vs. 54% of U.S.

Marketing 275
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2021 Marketer of the Year: Nicole Williams

NonProfit PRO

Instead of marketing resources being devoted to an annual golf tournament, Nicole Williams, associate director of foundation relations and communications, pivoted the organization’s strategy and resources. That campaign earned her NonProfit PRO’s Marketer of the Year.

Marketing 246
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Day in the Life of a Nonprofit Communicator – Libni Sanjurjo

Nonprofit Marketing Guide

Libni Sanjurjo, Fundación Comunitaria de Puerto Rico (Puerto Rico Community Foundation). Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. I’m a former treasurer of the Association of Journalists of Puerto Rico (2008 to 2013). This series lets you describe your workday in your own words.

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Want Better Payoffs From Your Donor Communication? Start Customizing It

Nonprofit Marketing Guide

Today she has some ideas on how to take that donor data and turn it into a communications startegy. Now that these different kinds of donors have been identified, as retained, new and lapsed donors, the next step is to explore customization of your marketing communication to address specific needs of these identified segments.

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A Day in the Life of a Nonprofit Communicator – Tricia Maddrey Baker

Nonprofit Marketing Guide

Here is the latest submission for our Day in the Life of a Nonprofit Communicator. When I could re-enter the working world, I parlayed this experience into a position for marketing and development for a small nonprofit. How are you communicating with your co-workers? Tricia Maddrey Baker. Let’s see how she is adapting.