Nonprofit Marketing Guide

JANUARY 3, 2019

In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Tactics are the tools you use to pursue the objectives associated with your strategy. Instead, here are the 27 communications tactics that are most useful for nonprofits. Share in the comments.

Communication 219

Communication Marketing Marketing Nonprofits 219

Nonprofit Marketing Guide

AUGUST 3, 2020

Here is our latest submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. She is a member of the Arkansas Chapter of International Association of Business Communicators (IABC). Jennifer Cobb at home. Let’s see how Jennifer Cobb is adapting. Jennifer is married to Chris Travis.

Communication 276

Communication Medical Nonprofits Universities 276

Nonprofit Marketing Guide

FEBRUARY 7, 2023

In our 2023 Nonprofit Communications Trends Report , we asked if you would be looking for a job with a different organization in 2023. More than a third (34%) of nonprofit communications staff plan to look for new jobs in 2023. Source: The 2023 Nonprofit Communications Trends Report Is the Great Resignation Still Going?

Communication 218

Communication Nonprofits Retention Activism 218

Nonprofit Marketing Guide

JANUARY 9, 2020

When Cathy White shared with our Mentoring Program participants the collaborative process she went through to create her communications strategy, I knew other communications directors would be interested in hearing about it too. As such, I was tasked with creating a five-year communications strategy. Cathy White.

Collaborations 216

Collaborations Communication Associations Leadership 216

Momentum Nonprofit Partners

JANUARY 3, 2023

Here’s Why Tennessee Needs a Statewide Nonprofit Association. In most states, a statewide nonprofit association provides holistic services to nonprofits, including services such as statewide public policy and advocacy support, training and technical assistance, and research. Source: Independent Sector.

Associations 112

Associations Public Policy Nonprofit governance and management Public and Nonprofit Management 112

Nonprofit Marketing Guide

OCTOBER 27, 2022

Or are you hiring for new positions on your nonprofit communications team? . Specifically for Nonprofit Communications and Marketing Jobs. The Communications Network. Nonprofit Communications Professionals Facebook Group. Radical Communicators Facebook Group. Association Career HQ. YNPN Jobs Board.

Communication 143

Communication Associations Healthcare Philanthropy 143

NonProfit Leadership Alliance

MARCH 19, 2025

Organize dedicated brainstorming or mind-mapping sessions to give employees a chance to generate and communicate ideas in an open, judgment-free zone. Open several methods of communication. Your employees have varying communication preferences. Implementing a four-day workweek.

Participation and motivation 130

Participation and motivation Health Nonprofit Leadership Volunteerism 130

Nonprofit Marketing Guide

DECEMBER 10, 2021

Scott Westcott says Communicators Key to Navigating Change. Share Your Day in the Life of a Nonprofit Communicator. An Open Letter to the Marketing and Development Coordinator (associate, manager, director, etc.). The Nonprofit Communications Director Mentoring Program. Catch Up on Our Content from this Week….

Communication 154

Communication Nonprofits Associations Marketing 154

Nonprofit Marketing Guide

AUGUST 31, 2020

Here is the latest submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Sofia’s Bio: My name is Sofia Dupi, and I am the associate director of digital services implementation, marketing and analytics for a community service organization. How are you communicating with your co-workers?

Communication 188

Communication Healthcare Nonprofits Collaborations 188

Nonprofit Marketing Guide

JULY 20, 2020

Here is our latest submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Karen’s Bio: Karen Hansen is director of membership, marketing and communications for a journalism professional association. Let’s see how everyone else is doing out there adapting.

Communication 171

Communication Associations Nonprofits Marketing 171

NonProfit PRO

DECEMBER 7, 2021

Instead of marketing resources being devoted to an annual golf tournament, Nicole Williams, associate director of foundation relations and communications, pivoted the organization’s strategy and resources. That campaign earned her NonProfit PRO’s Marketer of the Year.

Marketing 246

Marketing Marketing Associations Foundations 246

Selfish Giving

MARCH 5, 2025

It ensures regular, direct, and meaningful communication with your partners, keeping them informed, engaged, and invested in your success. Strong Communicator & Organizer. Senior New Partnership Development Manager, American Lung Association , Boston ($90k - $100k) 4. A dedicated partnership newsletter solves this.

Marketing 147

Marketing Marketing Values Foundations 147

Nonprofit Marketing Guide

SEPTEMBER 13, 2021

My associates or fellow employees are committed to doing quality work. My supervisor, or someone at work, seems to care about me as a person. There is someone at work who encourages my development. At work, my opinions seem to count. The mission or purpose of my company makes me feel my job is important. I have a best friend at work.

Associations 325

Associations Nonprofits Management Activism 325

Nonprofit Marketing Guide

MARCH 8, 2022

Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. Cloud State University and an ASc in Graphic Design from Rochester Community and Technical College. Tell us what you do in a typical day as a nonprofit communications pro by filling out the form below. in Slatterly Park.

Communication 143

Communication Food Nonprofits Universities 143

NonProfit Leadership Alliance

DECEMBER 4, 2024

As of April 2024, 58% of 501(c)(3) organizations have incorporated AI into their digital communications, and 68% use it to analyze constituent data. No matter your communications’ purpose, use generative AI to supplement human content creation, not replace it.

Healthcare 130

Healthcare Fundraising Fundraising Nonprofit Leadership 130

Ann Green

NOVEMBER 26, 2024

While many duties associated with achieving sustainability fall to your finance team, it’s actually a team effort that requires your entire nonprofit’s cooperation. This way, you’ll make sure you only dip into your organization’s savings when it’s truly necessary.

Nonprofit governance and management 147

Nonprofit governance and management Finance Nonprofit Finance Nonprofits 147

Nonprofit Marketing Guide

JUNE 20, 2024

As nonprofit communications has evolved over the years, we started exploring the concept of brand archetypes and how nonprofits can use them. Great for education organizations, trade associations, or if you have a lot of informative content or how to guides. Example: The National Parks Service The Sage. Not a member?

Nonprofits 245

Nonprofits Children Universities Associations 245

Stanford Social Innovation Review

MARCH 17, 2025

The nonprofit sector needs funding for capacity; for shared communications, tools, and connections; for strategizing across multiple organizations; for bridging differences to catalyze bigger tents of aligned interest; and for developing and executing field-level agendas. But coordination is neither frictionless nor free.

Environmental 104

Environmental Civil Society Philanthropy Participation and motivation 104

Nonprofit Marketing Guide

OCTOBER 13, 2021

It is likely that the frustration was associated with one of your personal boundaries. . Communicate Out. The fourth step is to find the best way to communicate out your boundaries. Start here: you know when they are being violated even though you may not be able to definitely state what they are.

Culture 315

Culture Values Production Energy 315

Ann Green

FEBRUARY 15, 2023

But, that initial fundraising often has specific parameters as well— including the timeframe in which it must be raised, which types of donations are eligible, and how updates about the process need to be communicated with the grantor. Meeting the “challenge” is reliant on effective post-award management.

Technology 330

Technology Management Nonprofits Foundations 330

Nonprofit Marketing Guide

JULY 23, 2020

Many communicators overvalue the importance of press releases. Get the news out in your newsletters, internal channels, and online communications. Look at it as one tool that can be the catalyst for many promising communications opportunities. Flickr Creative Commons photo by Alvin Chua. But it is just one tool.

Values 255

Values Advertising Associations Leadership 255

Nonprofit Marketing Guide

MAY 4, 2023

Here is the type of video content nonprofits are producing now according to our 2023 Nonprofit Communications Trends Report. While the video isn’t available anymore, here is how Touchstone Health Services used video for internal communications. Learn more. We also talked about the types of video nonprofits should be producing.

Leadership 242

Leadership Nonprofits Health Associations 242

Nonprofit Marketing Guide

AUGUST 4, 2021

When we change the rules, we must communicate this and bring our stakeholders along. We can use a meeting or retreat, led by an outside facilitator, to reflect: Is our work informed by and oriented around communities? Transparency + Communication. She currently sits on the Association of Fundraising Professionals of Greater St.

Nonprofit Administration and Development 317

Nonprofit Administration and Development Fundraising Fundraising Leadership 317

NonProfit Leadership Alliance

AUGUST 15, 2023

In an inspiring career journey that exemplifies the power of networking, seizing new opportunities, and embracing the unknown, Nicole Collier White, CNP has recently taken on a new role within the Kansas City Public Schools (KCPS) system as Chief Communications and Community Engagement Officer.

Public and Nonprofit Management 246

Public and Nonprofit Management Homelessness Collaborations Education 246

NonProfit Leadership Alliance

JULY 23, 2024

While many associations struggled with declining membership and retention rates due to the pandemic, these numbers have bounced back strongly as of 2023. However, did you know that the associations reporting increased membership are more likely to have ongoing communication plans to engage members? Start with the right tools.

Participation and motivation 130

Participation and motivation Associations Retention Leadership 130

The NonProfit Times

NOVEMBER 14, 2024

There are three key areas that every nonprofit leader needs to develop to be successful: Build successful relationships with staff; Engage their board members and form a strong CEO/Board Partnership; and, Over communicate the positive impact their organization is having on those they serve.

Energy 71

Energy Associations Leadership Communication 71

The NonProfit Times

DECEMBER 19, 2024

By recognizing and celebrating every contribution — not only financially but through time and effort — nonprofits will communicate that support at any level is valued. The journey to reclaim empathy starts now. ** Morgan Roth is chief marketing officer of The Muscular Dystrophy Association.

Philanthropy 97

Philanthropy Children Foundations Values 97

Nonprofit Marketing Guide

APRIL 29, 2020

As an experienced strategist, she has a demonstrated history of operations, program development, community engagement, strategic marketing, and communications. Throughout her career, Elizabeth has worked with foundations, nonprofits, corporations, and national associations. Start a Listening Campaign.

Recruitment 226

Recruitment Activism Communication Associations 226

Candid

DECEMBER 5, 2024

HDIP can generate charts, graphs, and maps to help users visually interpret data, making it easier to understand and communicate insights in a way that supports planning and coordination. Transparency and human-in-the-loop verification. Data visualization. HDIP uses a human-in-the-loop model for quality control.

Ethics 98

Ethics Environmental Children Health 98

Nonprofit Marketing Guide

JANUARY 11, 2022

My associates or fellow employees are committed to doing quality work. Team Size: Effectiveness increases when communications teams reach three full-time staff members. Communicate, Communicate, Communicate. See more of our posts on nonprofit communications teams. At work, my opinions seem to count.

Leadership 173

Leadership Nonprofit Leadership Communication Associations 173

NonProfit Quarterly

MARCH 24, 2025

Stress in America: Money, inflation, war pile on to nation stuck in COVID-19 survival mode, American Psychological Association, accessed December 27, 2024, apa.org/news/press/releases/stress/2022 /march-2022-survival-mode; and Lasse Brandt et al., From authors personal communication with Adalberto Barreto, June Ibid. Mfon Umoh et al.,

Health 83

Health Public and Social Policy Medical Public and Nonprofit Management 83

NonProfit Quarterly

DECEMBER 10, 2024

Over the programs three years, Fair Chance collected data from each ED assessing their organizations capacity in eight areas (leadership development, board development, financial management, fundraising, strategy and planning, human resource management, program evaluation, and communication and partnerships).

Nonprofit governance and management 116

Nonprofit governance and management Organizational Change Nonprofit Capacity Nonprofits 116

Nonprofit Marketing Guide

DECEMBER 10, 2018

NPCOMMLife appeared first on Kivi's Nonprofit Communications Blog. What tips will you focus on this year or which ones that work for you? Share in the comments below… The post Less Stress This Year-End Season? Yes, Please!

Associations 187

Associations Management Communication Fundraising 187

Nonprofit Marketing Guide

NOVEMBER 14, 2018

If you don’t think you can pull together a thank-you video quickly, Emily Roush-Bobolz, Communications Manager at the Hemophilia Federation of America shares how she did just that. Without our community, we would not exist, so this served as an opportunity to clearly tell them what they mean to us.”.

Children 197

Children Healthcare Communication Associations 197

Nonprofit Marketing Guide

SEPTEMBER 29, 2020

Help your readers define some of the jargon associated with your cause. Then stop using it in communications to them!). Share some brain teasers, word puzzles or riddles that relate to your organization and get your supporters using their brains in a different way. 10/16: Dictionary Day. 10/19: Evaluate Your Life Day.

Health 276

Health Poverty Food Culture 276

Blue Avocado

NOVEMBER 12, 2024

Debra Riggs from National Association of Social Workers, Virginia and Metro DC chapters People Who Can Effectively Communicate the Mission I would seek someone who is passionate about my organization’s mission, capable of articulating it effectively in a room full of opportunities.

Ethics 106

Ethics Nonprofit governance and management Collaborations Children 106

NonProfit Leadership Alliance

AUGUST 28, 2024

It’s up to your association to harness this momentum by not only reaching out to potential new members but also creating marketing materials that keep your existing members engaged. Choose communication channels. Keep the following elements in mind when selecting your communication channels: Outward member preferences.

Marketing 162

Marketing Marketing Nonprofit Leadership Leadership 162