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Ep185: The Story Behind Big Lots' $50 Million Gift to Nationwide Children's Hospital

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Jeremy Ball , who leads the Big Lots Foundation and is director of philanthropy and events for the parent company Big Lots , about the retailers impressive cause marketing efforts on behalf of Nationwide Children's Hospital. But this was just the tip of the iceberg.

Children 178
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6 Cause Marketing Promotions You Can Learn From

Selfish Giving

I’m always finding good examples of cause marketing on Twitter. I had these seven cause marketing promotions saved in my “favorites.&# What you can learn: Cause marketing just doesn’t raise money, it provides causes with a platform to succeed. Any nonprofit do cause marketing, if you have a partner.

Marketing 270
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The Best & Worst Local Cause Marketing Programs of 2010

Selfish Giving

I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010. I took the unprecedented step of not including any of my own cause marketing programs. (I Here are the seven best local cause marketing programs for 2010. to Save the Children up to $15,000.

Marketing 260
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10 Cause Marketers You Should Follow on Twitter (Plus 20 More)

Selfish Giving

I’ve learned a lot about cause marketing on Twitter, and now I want to my fantastic teachers with you! Cause marketing is a focus. In short, don’t expect talk about cause marketing 24/7. I have a pretty narrow understanding of what cause marketing is and I’m pretty active in the cause space and on Twitter.

Marketing 259
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Newsletter: Why You Should Include Pets in Your Nonprofit Marketing; T-Mobile, Burlington Team Up to Pay Off Holiday Layaways ; 2021 Has Not Been a Good Year for Corporate Giving

Selfish Giving

This week it's why you should use pets in your nonprofit marketing.????? The point is that if persuasion occurs with identification - which I believe it does - you can build a stronger connection with donors by featuring pets in your marketing. Frankly, I could talk about pet marketing all day. Marketing Your Cause 1.

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The Difference Between Transactional, Transformative Cause Marketing

Selfish Giving

I’ve been talking to a lot of people about the difference between transactional cause marketing and transformative cause marketing. Everything I need to know about cause marketing on two napkins. What is Transactional Cause Marketing? This promotion is the very definition of transactional cause marketing.

Marketing 239
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Cause Marketing & The Fortune at the Bottom of the Pyramid

Selfish Giving

Ad Age posted an interesting article the other day about how every company–large and small–is turning to microsponsor -ships–small consumer driven cause marketing programs that raise hundreds or thousands of dollars–to support everything from breast cancer research to earthquake relief for Haiti and now Chile.

Marketing 169