iMarketSmart

MARCH 19, 2025

Lets look deeper at the three stages donors must work through before giving a major gift. Why Donor Motivation for Giving If you walk up to a total stranger and ask for money, you wont likely get a friendly response. Sometimes, this step involves talking to financial advisors, attorneys, business associates, or family members.

Fundraising 59

Fundraising Fundraising Donor Motivation Values 59

Nonprofit Tech for Good

AUGUST 14, 2022

See giving as a family tradition and seek to teach their children generosity. Understanding the donor’s motivations can help a nonprofit develop motivating messaging, use the right fundraising methods, and segment their supporter list to target those who are most likely to give. Donate for religious or altruistic reasons.

Psychology 118

Psychology Donor Motivation Philanthropy Nonprofits 118

iMarketSmart

JUNE 12, 2023

It worked when the cause was Tsunami victims [11] Hurricane Katrina victims [12] Victims of war and genocide,[13] or Starving children.[14] Association.[15] But torturing your donors is not the point. 17]) The point is that the behavior gives insight into core donor motivations. 16] Charity runs are ubiquitous.

Donor Motivation 52

Donor Motivation Philanthropy Insurance Altruism and Helping 52

NextAfter

OCTOBER 3, 2023

So let’s take a look at a few recent experiments from our library of 5,500+ digital fundraising case studies —experiments that did not validate but do, however, provide valuable insights into donor motivation. Are donors willing to be more generous if they know they won’t be recognized publicly for their gift?

Donor Motivation 88

Donor Motivation Children Fundraising Fundraising 88