Associations Charitable Contribution Recruitment 
iMarketSmart
JUNE 5, 2023
Association for Consumer Research, p. Do thank-you calls increase charitable giving? Rebate versus matching: Does how we subsidize charitable contributions matter? Subsidizing charitable giving with rebates or matching: Further laboratory evidence. Griskevicius, and P. Williams (Eds.), 2021). . &
iMarketSmart
MAY 1, 2023
Professor Adrian Sargeant explains, “It typically costs nonprofits two to three times as much to recruit a donor than they will give by way of a first donation.”[10] Association of Fundraising Professionals , www.afpnet.com/content_documents/Donor_Retention_What_Do_We_Know.pdf [11] For an excellent description of this concept see, Tumolo, J.
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