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Creating a Unique Value Proposition for Your Nonprofit (Part 1)

Nonprofit Marketing Guide

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). A unique value proposition (UVP) is an underutilized and really effective tool. The tips below will help your nonprofit create your UVP. Sean Kosofsky.

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17 Creative Giving Tuesday Ideas to Make a Difference

NonProfit Leadership Alliance

Giving Tuesday , celebrated globally on the first Tuesday after Thanksgiving, embodies the spirit of generosity and altruism. Setting the Stage: Understanding Giving Tuesday A History of Generosity In the wake of consumer-driven holidays like Black Friday and Cyber Monday, Giving Tuesday emerged as a beacon of hope and altruism.

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Shared Leadership’s Role in Piloting the Plane

NonProfit Leadership Alliance

It’s the crew that knows who is on board, what baggage they brought, their feelings about flying, and how to help people cope with turbulence.  When the Captain comes on the PA system to inform everyone about the flight plan, they often sound like ‘the adults’ in the Peanuts specials. What would their influence be? What was the purpose?

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10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

So, find ways to make your supporters feel like they are part of your mission and making an impact and you will help them release dopamine and oxytocin. In other words, help each supporter feel like he or she is the hero in their own life story. By giving them ways to do just that, you’ll be delivering more value.

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Deck The Halls With Donor Appreciation: Holiday Gifts To Donors

Bloomerang

They define “thank-you” gifts as low-value, non-monetary gifts offered to individuals who donate to the charity. In some cases, the extrinsic motivator — the premium — isn’t nearly good enough to match or exceed the intrinsic motivation, the altruism of giving. You make the donation, you get a small token gift.

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Surviving Election Season: What Every Nonprofit Needs To Know Now

Bloomerang

In my lifetime, I’ve never seen candidates with more starkly different agendas, values, and ideologies. They give to help those in need, support community well being, or further a mission they believe in. Their generosity is fueled by altruism and the tangible impact they see from the nonprofits they choose to support.

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Acquisition: More On Counterintuitive Effects Of Premiums

The Agitator

Just to keep the pot boiling here’s a follow-up on my Premiums, Crack Cocaine and Nonprofit Suicide post that spawned some helpful comments. In essence, the prospect of receiving a gift activated a feeling of selfishness which, in turn, reduced altruism and consequently cut the average donation.