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Creating a Unique Value Proposition for Your Nonprofit (Part 1)

Nonprofit Marketing Guide

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). A unique value proposition (UVP) is an underutilized and really effective tool. The tips below will help your nonprofit create your UVP. Sean Kosofsky.

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The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value

Nonprofit Megaphone

The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. By gaining an understanding of why people give and what motivates them to continue giving, non-profits can develop strategies to increase donor retention and lifetime value.

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Dr. James explains why identifying with others is so powerful in a donor’s hero story

iMarketSmart

When the donor identifies with its characters and values. Natural origins of giving: I am like them Altruism means I give away something valuable to help another. Most altruism in animals matches this model. How could natural selection lead to altruism? It helps you, but it costs me. This approach is simple.

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17 Creative Giving Tuesday Ideas to Make a Difference

NonProfit Leadership Alliance

Giving Tuesday , celebrated globally on the first Tuesday after Thanksgiving, embodies the spirit of generosity and altruism. Setting the Stage: Understanding Giving Tuesday A History of Generosity In the wake of consumer-driven holidays like Black Friday and Cyber Monday, Giving Tuesday emerged as a beacon of hope and altruism.

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Deck The Halls With Donor Appreciation: Holiday Gifts To Donors

Bloomerang

They define “thank-you” gifts as low-value, non-monetary gifts offered to individuals who donate to the charity. In some cases, the extrinsic motivator — the premium — isn’t nearly good enough to match or exceed the intrinsic motivation, the altruism of giving. You make the donation, you get a small token gift.

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Ideology, identity, and philanthropy (PLUS! bonus Blueprint 24 Buzzword)

Philanthropy 2173

Effective altruism, on the other hand, is all three - ideology, identity, and philanthropic approach. In the upcoming Blueprint24 (due out on December 15 - will be free and downloadable here ) - I look at the role of Effective Altruism in the burgeoning universe of AI organizations. But I digress. A self-professed identity.

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Surviving Election Season: What Every Nonprofit Needs To Know Now

Bloomerang

In my lifetime, I’ve never seen candidates with more starkly different agendas, values, and ideologies. They give to help those in need, support community well being, or further a mission they believe in. Their generosity is fueled by altruism and the tangible impact they see from the nonprofits they choose to support.