Acquisition: More On Counterintuitive Effects Of Premiums
The Agitator
FEBRUARY 19, 2013
Just to keep the pot boiling here’s a follow-up on my Premiums, Crack Cocaine and Nonprofit Suicide post that spawned some helpful comments. In essence, the prospect of receiving a gift activated a feeling of selfishness which, in turn, reduced altruism and consequently cut the average donation.
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