Remove Altruism and Helping Remove Psychology Remove Retention
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The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value

Nonprofit Megaphone

This is where understanding the psychology of giving comes into play. By gaining an understanding of why people give and what motivates them to continue giving, non-profits can develop strategies to increase donor retention and lifetime value. In this article, we will explore 18 tips to help non-profits achieve these goals.

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Dr. James explains why sustainable giving starts by answering, “Do we have a shared future?”

iMarketSmart

Without this, reciprocal altruism fails. Capacity for reciprocity in nature: Strangers vs. neighbors In nature, reciprocal altruism starts with the same question: Do we have a shared future? (In Without this shared future, reciprocal helping disappears. Reciprocal altruism starts with this question: Do we have a shared future?

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The importance of expressing impact and gratitude in fundraising

iMarketSmart

Biologists model reciprocal altruism with a game.[1] But it helps the other player more than it costs. In the game, expressing desire for a social, helpful-reciprocity relationship is meaningful. Do these signal a social, helpful-reciprocity relationship? The university had a chance to help, and it didn’t.

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How transactional donor relationships kill generosity

iMarketSmart

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. It’s saying, “We’re not here to help you!”

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Pro-Black Organizations Lead the Way for Workplace Mental Health and Wellbeing

NonProfit Quarterly

Even the American Psychological Association acknowledges the country is “facing a national mental health crisis that could yield serious health and social consequences for years to come.” 9 The reverse is also true: “low levels of social connection are associated with declines in physical and psychological health.”

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