Nonprofit Marketing Blog

AUGUST 17, 2012

As Dooley details, fundraising gifts work based on a psychological principle of “reciprocity” – the innate human obligation to return a favor bestowed with a favor given. They’ll help you, but they’ll resent you for it. Often we turn them into mechanisms to help us avoid the ask: “We have a budget shortfall – let’s hold a dinner!”.

Altruism and Helping 86

Altruism and Helping Participation and motivation Psychology Recruitment 86

iMarketSmart

MAY 1, 2023

Without this, reciprocal altruism fails. Capacity for reciprocity in nature: Strangers vs. neighbors In nature, reciprocal altruism starts with the same question: Do we have a shared future? (In Without this shared future, reciprocal helping disappears. Reciprocal altruism starts with this question: Do we have a shared future?

Altruism and Helping 52

Altruism and Helping Law Psychology Food 52

iMarketSmart

JUNE 5, 2023

Biologists model reciprocal altruism with a game.[1] But it helps the other player more than it costs. In the game, expressing desire for a social, helpful-reciprocity relationship is meaningful. Do these signal a social, helpful-reciprocity relationship? The university had a chance to help, and it didn’t.

Altruism and Helping 52

Altruism and Helping Public and Social Policy Fundraising Fundraising 52