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Why you are so motivated in your work

Nonprofit Marketing Blog

But as someone working for a mission you know it’s something else—altruism. Grant focuses on workplace psychology and the effects of altruism in your career. Helping others, it seems, helps ourselves. (As But what may surprise you is this isn’t just a truism in the nonprofit sector.

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Should you thank your donors with a gift?

Nonprofit Marketing Blog

Social norms are governed by values of community selflessness and altruism. When we are primed to give based on social norms, we donate because we want to make a difference and help others. They also discovered happier people help others more, and they give more. What do I mean by that? A positive mood makes you nicer!

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Deck The Halls With Donor Appreciation: Holiday Gifts To Donors

Bloomerang

Not all holiday gifts to donors raise more A Yale study in The Journal of Economic Psychology explains the counterintuitive effects of thank-you gifts on charitable giving. In some cases, the extrinsic motivator — the premium — isn’t nearly good enough to match or exceed the intrinsic motivation, the altruism of giving.

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The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value

Nonprofit Megaphone

This is where understanding the psychology of giving comes into play. In this article, we will explore 18 tips to help non-profits achieve these goals. Understanding these motivations can help non-profit organizations create messaging that resonates with donors, increasing donor retention and lifetime value.

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Acquisition: More On Counterintuitive Effects Of Premiums

The Agitator

Just to keep the pot boiling here’s a follow-up on my Premiums, Crack Cocaine and Nonprofit Suicide post that spawned some helpful comments. In essence, the prospect of receiving a gift activated a feeling of selfishness which, in turn, reduced altruism and consequently cut the average donation.

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Dr. James explains why identifying with others is so powerful in a donor’s hero story

iMarketSmart

Natural origins of giving: I am like them Altruism means I give away something valuable to help another. Most altruism in animals matches this model. How could natural selection lead to altruism? It helps you, but it costs me. Altruism is still costly. This opens the possibility for reciprocal altruism.

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The Real Way to Raise Money

iMarketSmart

Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors and, with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support.