How nonprofits can win at competitive online fundraising
Candid
MARCH 10, 2025
Dr. Cali Curley (University of Miami), Dr. Marlene Walk (AlbertLudwigsUniversitt Freiburg), and I observed nonprofits engaged in a head-to-head fundraising competition to try to answer these questions. Fundraising messaging strategies: Altruism over competition Fundraising appeals usually use one of two approaches: altruistic or egoistic.
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