Remove Altruism and Helping Remove Participation and motivation Remove Universities
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Dr. James explains the power of giving: why leading with a gift always wins

iMarketSmart

1] This primal-giving game models reciprocal altruism.[2] A good gift signals a “helpful reciprocity” relationship. 9] The point isn’t that these are universal solutions for fundraising.[10] How about a big prestigious university? The next goal was to then involve them in some aspect of the university.

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What Dr. James means when he recommends you harness the power of storytelling in major gifts fundraising

iMarketSmart

The universal hero story, called the monomyth, includes specific steps. In fundraising, story works to motivate the donor. This helps because we know, intuitively, when a story works. This also helps appeal to the widest range of donors. It not only helps get the big gift. Princeton University Press.

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

These establish motivation from the main character’s original identity. Without this, even a catastrophic threat won’t motivate action. To motivate dramatic action, the problem must be disruptive. Otherwise, it won’t motivate action. 26] This combination motivates action. The narrative arc. The inciting incident.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Participants each get money. Philanthropy can help me decide. This might be helpful. If he benefits, he’ll probably help our shared group. They are motivational. It makes it harder to see the obvious.

Values 89
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Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

iMarketSmart

Some gifts may help reputation, while others won’t. It also matches the universal hero story (monomyth).[4] This helps link the challenge to a victory. The gift helps my group. And it helps my standing within the group. Both of these help link the victory to an enhanced identity. It’s complicated.

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Giving vs. Sharing: The Power of Community in Major Gifts Fundraising

iMarketSmart

Giving helps “those people.” Sharing helps “us.” The gift helps those in another country rebuild after an earthquake. In contrast, reciprocal altruism is stable. This is altruism. This is reciprocal altruism. This world can become universally altruistic. Reciprocal altruism is stable.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Participants each get money. Philanthropy can help me decide. This might be helpful. If he benefits, he’ll probably help our shared group. They are motivational. It makes it harder to see the obvious.

Values 52