Nonprofit Marketing Blog

AUGUST 17, 2012

If donor gifts actually depress donations, does that mean that fundraising incentives like t-shirts, tote bags, and custom jerseys are not effective in getting participants to solicit gifts from their friends? They’ll help you, but they’ll resent you for it. What I am not is a neuromarketer, psychologist, or behavioral economist.

Altruism and Helping 86

Altruism and Helping Participation and motivation Psychology Recruitment 86

iMarketSmart

FEBRUARY 22, 2016

According to an article in the Journal of Economic Psychology saying thank you can actually have a negative effect on your relationship with a supporter. The researcher notes that gifts, in particular, “reduce feelings of altruism ” causing your expression of gratitude to backfire in your face.

Altruism and Helping 58

Altruism and Helping Participation and motivation Psychology Values 58

Nonprofit Marketing Blog

DECEMBER 10, 2010

All month, I’m blogging the fascinating book, The Science of Giving , which covers a range of seminal studies about giving psychology. The bottom line of this study is that people sometimes are most motivated to choose charitable giving involving significant pain and effort.

Altruism and Helping 46

Altruism and Helping Participation and motivation Psychology Ethics 46

iMarketSmart

JUNE 20, 2022

These establish motivation from the main character’s original identity. Without this, even a catastrophic threat won’t motivate action. To motivate dramatic action, the problem must be disruptive. Otherwise, it won’t motivate action. 26] This combination motivates action. The narrative arc. The inciting incident.

Participation and motivation 52

Participation and motivation Altruism and Helping Public and Social Policy Psychology 52

iMarketSmart

MAY 22, 2023

1] This primal-giving game models reciprocal altruism.[2] A good gift signals a “helpful reciprocity” relationship. This process repeatedly signals a helpful reciprocity social relationship. He gives advice and participates.) The previous social signals help build relationship. How complicated? Bring a gift.

Altruism and Helping 52

Altruism and Helping Non-Profits Universities Participation and motivation 52

iMarketSmart

NOVEMBER 7, 2022

In fundraising, story works to motivate the donor. This helps because we know, intuitively, when a story works. This also helps appeal to the widest range of donors. It not only helps get the big gift. It also helps deliver a donor experience worth that gift. But it also works for the fundraiser. Story works.

Altruism and Helping 52

Altruism and Helping Fundraising Fundraising Public and Social Policy 52

iMarketSmart

JUNE 26, 2023

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Participants each get money. Philanthropy can help me decide. This might be helpful. If he benefits, he’ll probably help our shared group. They are motivational. It makes it harder to see the obvious.

Values 89

Values Public and Nonprofit Management Altruism and Helping Psychology 89