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3 Steps to Comms that Connect (Frank Talk: Part 2)

Getting Attention

Hope: Brains work on stories, and humorous stories activate altruism and hopefulness. Relevance rules, and is the only path to empathy: Believe it or not, effective change is being motivated by Hollywood. If you’ve seen any of these films from Participant Media — The Cove, Contagion, The Help, Food Inc.

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Dr. James explains the power of giving: why leading with a gift always wins

iMarketSmart

1] This primal-giving game models reciprocal altruism.[2] A good gift signals a “helpful reciprocity” relationship. This process repeatedly signals a helpful reciprocity social relationship. He gives advice and participates.) The previous social signals help build relationship. How complicated? Bring a gift.

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How many ways can you say “thank you” to a donor?

iMarketSmart

The researcher notes that gifts, in particular, “reduce feelings of altruism ” causing your expression of gratitude to backfire in your face. Can you help add to my list? . Invite them to participate in an exclusive dinner, lunch or event that proves impact or provides other benefits (such as a sense of community).

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10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

Dopamine motivates us to take action toward goals, desires, and needs, and gives a surge of reinforcing pleasure when achieving them. So, find ways to make your supporters feel like they are part of your mission and making an impact and you will help them release dopamine and oxytocin. Altruism is selflessness.

Values 61
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What Dr. James means when he recommends you harness the power of storytelling in major gifts fundraising

iMarketSmart

In fundraising, story works to motivate the donor. This helps because we know, intuitively, when a story works. This also helps appeal to the widest range of donors. It not only helps get the big gift. It also helps deliver a donor experience worth that gift. But it also works for the fundraiser. Story works.

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

These establish motivation from the main character’s original identity. Without this, even a catastrophic threat won’t motivate action. To motivate dramatic action, the problem must be disruptive. Otherwise, it won’t motivate action. 26] This combination motivates action. The narrative arc. The inciting incident.

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10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

Dopamine motivates us to take action toward goals, desires, and needs, and gives a surge of reinforcing pleasure when achieving them. So, find ways to make your supporters feel like they are part of your mission and making an impact and you will help them release dopamine and oxytocin. Altruism is selflessness.

Values 40