3 Steps to Comms that Connect (Frank Talk: Part 2)
Getting Attention
JULY 16, 2015
Hope: Brains work on stories, and humorous stories activate altruism and hopefulness. Relevance rules, and is the only path to empathy: Believe it or not, effective change is being motivated by Hollywood. If you’ve seen any of these films from Participant Media — The Cove, Contagion, The Help, Food Inc.
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