article thumbnail

The next generation seeks social change from the ground up. Fundraisers need to adapt 

Candid

This preference implies that they don’t want to merely be viewed as passive donors but as active participants in creating change. To increase consideration among young donors, fundraisers can help illuminate the ins and outs of giving circles.

article thumbnail

How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

She helps brands grow engagement and build relationships with their audience. And that is not necessarily a bad thing because of social media’s ability to increase reach and participation beyond a nonprofit’s loyal support base. Here are some ways you can use behavioral science in your social media strategy: The power of participation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways to Use Your Smartphone for Social Good

Nonprofit Tech for Good

With these methods, your nonprofit can advocate for general philanthropy and altruism. In a few different instances, you can even point donors toward helping the cause that your nonprofit champions. That said, the three apps listed below are all free and help benefit different charities. Ready to get started? RoundUp App.

article thumbnail

3 Steps to Comms that Connect (Frank Talk: Part 2)

Getting Attention

Hope: Brains work on stories, and humorous stories activate altruism and hopefulness. Relevance rules, and is the only path to empathy: Believe it or not, effective change is being motivated by Hollywood. If you’ve seen any of these films from Participant Media — The Cove, Contagion, The Help, Food Inc.

article thumbnail

Your mission is the gift. Really.

Nonprofit Marketing Blog

If donor gifts actually depress donations, does that mean that fundraising incentives like t-shirts, tote bags, and custom jerseys are not effective in getting participants to solicit gifts from their friends? They’ll help you, but they’ll resent you for it. What I am not is a neuromarketer, psychologist, or behavioral economist.

article thumbnail

10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

Dopamine motivates us to take action toward goals, desires, and needs, and gives a surge of reinforcing pleasure when achieving them. So, find ways to make your supporters feel like they are part of your mission and making an impact and you will help them release dopamine and oxytocin. Altruism is selflessness.

Values 61
article thumbnail

How many ways can you say “thank you” to a donor?

iMarketSmart

The researcher notes that gifts, in particular, “reduce feelings of altruism ” causing your expression of gratitude to backfire in your face. Can you help add to my list? . Invite them to participate in an exclusive dinner, lunch or event that proves impact or provides other benefits (such as a sense of community).