How fundraisers can help their cause resonate with donors
iMarketSmart
APRIL 24, 2023
4] Giving doesn’t help the donor. But it can help the donor’s genes. Giving is genetically helpful when, My Cost < (Their Benefit X Our Similarity). If a donor identifies with the factor, emphasizing it will help. Potential donors were asked, “How close do you feel to your ethnic or racial group?” Or from Ohio.
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