How fundraisers can help their cause resonate with donors
iMarketSmart
APRIL 24, 2023
4] Giving doesn’t help the donor. But it can help the donor’s genes. Giving is genetically helpful when, My Cost < (Their Benefit X Our Similarity). If a donor identifies with the factor, emphasizing it will help. Potential donors were asked, “How close do you feel to your ethnic or racial group?” Or from Ohio.
Let's personalize your content