Dr. James explains the power of giving: why leading with a gift always wins
iMarketSmart
MAY 22, 2023
1] This primal-giving game models reciprocal altruism.[2] A good gift signals a “helpful reciprocity” relationship. 9] The point isn’t that these are universal solutions for fundraising.[10] How about a big prestigious university? The next goal was to then involve them in some aspect of the university.
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