The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value
Nonprofit Megaphone
APRIL 17, 2023
For non-profit organizations, fundraising is a crucial aspect of their operations. By gaining an understanding of why people give and what motivates them to continue giving, non-profits can develop strategies to increase donor retention and lifetime value. However, getting donors to give is only half the battle.
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