Nonprofit Megaphone

APRIL 17, 2023

For non-profit organizations, fundraising is a crucial aspect of their operations. This is where understanding the psychology of giving comes into play. By gaining an understanding of why people give and what motivates them to continue giving, non-profits can develop strategies to increase donor retention and lifetime value.

Psychology 52

Psychology Retention Values Non-Profits 52

Nonprofit Marketing Blog

AUGUST 9, 2012

Social norms are governed by values of community selflessness and altruism. When we are primed to give based on social norms, we donate because we want to make a difference and help others. They also discovered happier people help others more, and they give more. What do I mean by that? A positive mood makes you nicer!

Altruism and Helping 88

Altruism and Helping Psychology Non-Profits Governance 88

iMarketSmart

MAY 8, 2023

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. It’s saying, “We’re not here to help you!”

Altruism and Helping 52

Altruism and Helping Public and Social Policy Non-Profits Public and Nonprofit Management 52

iMarketSmart

MAY 22, 2023

1] This primal-giving game models reciprocal altruism.[2] A good gift signals a “helpful reciprocity” relationship. This process repeatedly signals a helpful reciprocity social relationship. This sharing exchange is always non-transactional. The previous social signals help build relationship. How complicated?

Altruism and Helping 52

Altruism and Helping Non-Profits Universities Participation and motivation 52

NonProfit Quarterly

MARCH 29, 2023

Even the American Psychological Association acknowledges the country is “facing a national mental health crisis that could yield serious health and social consequences for years to come.” 9 The reverse is also true: “low levels of social connection are associated with declines in physical and psychological health.”

Health 122

Health Culture Non-Profits Psychology 122